陳述相關的行銷知識與理論，理論與個案實務的有效融合應用多元教學方式:除了課堂講授之外，本課程在學期中可能會運用到以下哪些教學方式，以期 能進一步提升學生學習成效
1.小組專案報告
2.個案分析
3.企業或學者人士演講State relevant marketing knowledge and theories, and effectively integrate theory and case practice to apply multiple teaching methods: In addition to classroom lectures, which of the following teaching methods may be used in this course during the semester, in order to further improve student learning effectiveness
1. Group project report
2. Case analysis
3. Speeches by companies or academics
To provide graduate students with a practical, applications-oriented approach and care studies to exploring the intricacies of marketing in the rapidly growing hospitality industry.
To provide graduate students with a practical, applications-oriented approach and care studies to explore the intricacies of marketing in the rapidly growing hospitality industry.
行銷管理-蕭富峰 -2019/08第五版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management-Xiao Fufeng-2019/08 Fifth Edition, Zhi Sheng Culture
Marketing Planning-Xiao Fufeng-2014 Zhisheng Culture
Class handouts
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末報告期末報告 Final report |
50 | |
| 文獻導讀與個案分析文獻導讀與個案分析 Literature introduction and case analysis |
50 |
