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course information of 109 - 1 | 1184 Marketing Management(行銷管理)

1184 - 行銷管理 Marketing Management


教育目標 Course Target

本課程以老師講授內容為主,並輔以案例、影片與課堂討論來進行互動式教學。老師將提供與課程有關的個案作為課堂討論之用。此外,本課程也會將修課同學分成若干小組,小組作用在於平時小組活動、個案討論與期末報告,以合作方式完成小組指定作業。課程中透過實務觀察與對企業品牌實際操作的分析,提出解決方案,培養真實的行銷企劃能力。 This course focuses on the content taught by teachers, and provides interactive teaching based on cases, videos and class discussions. The teacher will provide course-related cases for class discussion. In addition, this course will also divide the students in the course into several groups. The functions of the group are to perform daily group activities, case discussions and final reports, and to complete the designated group operations in a cooperative manner. During the course, we will conduct practical observation and analysis of the actual operation of corporate brands, propose solutions and cultivate real marketing enterprise planning capabilities.


課程概述 Course Description

工業工程原以製造為主題。但是,產品應具有何種特性,才滿足市場需要;同時,產品要用何種方式交到消費者手中;這些問題,與製造相互影響,也即是行銷管理的課題。本課程函蓋產品與市場定位,產銷配合,行銷策略及銷售作業等主題。修習本課,可瞭解行銷行為的基本要素,使本系同學不但能製造好產品,並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.


參考書目 Reference Books

Gary Armstrong, Philip Kotler and Marc O. Opresnik (2020), Marketing: An Introduction, 14th edition, Upper Saddle River, NJ: Prentice Hall (華泰書局經銷)
Gary Armstrong, Philip Kotler and Marc O. Opresnik (2020), Marketing: An Introduction, 14th edition, Upper Saddle River, NJ: Prentice Hall (Selling by Huatai Books Bureau)


評分方式 Grading

評分項目 Grading Method 配分比例 Grading percentage 說明 Description
課堂出席、參與及討論課堂出席、參與及討論
Class attendance, participation and discussion
10
小組報告 (平時) 小組報告 (平時)
Group Report (usually)
15
期末報告期末報告
Final report
20
期中考期中考
Midterm exam
25
期末考期末考
Final exam
30

授課大綱 Course Plan

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Course Information

Description

學分 Credit:3-0
上課時間 Course Time:Tuesday/6,7,8[M145]
授課教師 Teacher:謝慧璋
修課班級 Class:企管系2A
選課備註 Memo:
授課大綱 Course Plan: Open

選課狀態 Attendance

There're now 56 person in the class.
目前選課人數為 56 人。

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