The students of this course will be educated and trained to have an advanced understanding of the IS strategic influences on the businesses of the day. These issues are introduced and discussed from the points of view of the corporate managers and executives, who have good heads for business and government. The students will study as directed during the classes to face the great challenges for the commerce intellectuals.The students of this course will be educated and trained to have an advanced understanding of the IS strategic influences on the businesses of the day. These issues are introduced and discussed from the points of view of the corporate managers and executives, who have good heads for business and government. The students will study as directed during the classes to face the great challenges for the commerce intellectuals.
現今的資訊科技發展迅速且無遠弗屆，對大環境與組織均造成了巨大的衝擊。對大環境的影響便是促成數位化網路經濟體系的形成，也因此形成新的競爭環境、新的經濟法則、新的成本結構、新的產品特性、新的定價策略與新的競爭法則；對組織的影響便是產生新的組織流程、新的經營模式、新的組織結構、新的競爭策略與新的組織間關係。現代人對於這些資訊科技驅動的大趨勢與環境的變化都應有所了解。因此本課程旨在讓學生了解資訊科技如何和整體環境以及組織互動，還有各種不同資訊科技在企業間的最新應用，讓學生在學習本課程後，除了增進管理領域的本職學能，在進入職場後能更有信心面對資訊科技影響下的新環境，也能進ㄧ步以更宏觀的視野來思考問題。此外，對於未來有興趣繼續深造的同學亦提供了資訊管理研究所這一項新的選擇。
為了讓課程更為生動有趣，本課程亦會搭配多則的企業實例影片，讓學生深刻體會各行各業營運上面臨的問題以及如何運用資訊科技幫助克服此問題。本課程亦會適時整合資訊科技引發的管理新思潮，諸如藍海策略、世界是平的，長尾理論等，以開拓學生的視野。
Today's information technology is developing rapidly and far-reaching, which has had a huge impact on the environment and organizations. The impact on the general environment is to promote the formation of a digital network economic system, thus forming a new competitive environment, new economic rules, new cost structures, new product features, new pricing strategies and new competition rules; The impact on the organization is to produce new organizational processes, new business models, new organizational structures, new competitive strategies and new inter-organizational relationships. Modern people should have some understanding of these major trends and environmental changes driven by information technology. Therefore, this course aims to allow students to understand how information technology interacts with the overall environment and organizations, as well as the latest applications of various information technologies in enterprises. After studying this course, students can not only improve their professional skills in the management field, but also enter the field of management. After entering the workplace, you will have more confidence to face the new environment influenced by information technology, and you will also be able to think about problems from a more macro perspective. In addition, the Institute of Information Management is a new option for students who are interested in continuing their studies in the future.
In order to make the course more lively and interesting, this course will also be paired with a number of corporate case videos to allow students to deeply understand the operational problems faced by various industries and how to use information technology to help overcome these problems. This course will also timely integrate new management trends caused by information technology, such as blue ocean strategy, the world is flat, long tail theory, etc., to broaden students' horizons.
Reference book: Corporate Information Strategy and Management: Text and Cases; by Applegate, Austin, and Deborah
reference book: corporate information strategy and management: text and cases; do not Applegate, Austin, and Deborah
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Assignment(s)Assignment(s) assignment(yes) |
50 | Group practice |
| MidtermMidterm midterm |
25 | |
| FinalFinal final |
25 | Essay probably |
