本課程透過主題解說及代表性補充文獻探討之方式，解析經營策略的內涵、理論與潮流。本課程主要重點包括探討學習企業發展過程調適內外環境的基本原理、洞察如何透過顧客價值確立差異化競爭優勢、檢視全球三個新興策略模式，最後並從管理實務暨台灣產業發展脈絡，進行總結與展望。This course analyzes the connotation, theory and trends of business strategies through the explanation of topics and the methods of representative supplementary texts. The main focus of this course includes exploring the basic principles of adapting to the internal and external environment in the enterprise development process, insight into how to determine differentiated competition advantages through customer value, and viewing the three new global strategic models, and finally conclude and prospect from management practices and Taiwan industry development links.
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。
This course analyzes the theory of business strategies and world trends through the theme explanation and the latest representative texts. The biggest feature of this course is to integrate rich corporate cases with international viewpoints, combine innovative and social integration, master and look forward to the essence of business strategies. Based on the development of Taiwan's industry has gone through the era of processing, export and OEM, and is entering a diversified but uncertain amount. This course focuses on exploring the corporate business strategy course under the trend of globalization, and thinking about the competitive relationships and possible ways out between Taiwanese enterprises.
A.劉仁傑、陳國民，《世界工廠大移轉》，大寫出版，2014年。
B.選讀6篇全球先進企業英文文獻
各講結束分組對上述補充教材做研讀心得分享。特別鼓勵有良好英文基礎之同學選讀B類教材(只有6組機會，依照登記之優先順序)，補充教材將於上課首日同步在教學平台公佈，請自行下載研讀。
A. Liu Renjie and Chen Guomin, "The Great Transformation of World Factory", written and published, 2014.
B. Select 6 English awards from global advanced enterprises
The end of each lecture will share the study experience of the above supplementary textbooks. We especially encourage students with good English basics to choose to read Class B textbooks (there are only 6 sets of opportunities, in accordance with the priority order of registration), and the supplementary textbooks will be released simultaneously on the teaching platform on the first day of the previous class. Please download and read by yourself.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | |
| 期末考期末考 Final exam |
40 | |
| 口頭或書面報告口頭或書面報告 Oral or written report |
20 | 各講結束分組對上述補充教材做研讀心得分享。特別鼓勵有良好英文基礎之同學選讀B類教材 |
| 平時成績平時成績 Regular achievements |
10 |
