本課程透過主題解說及代表性補充文獻探討之方式，解析經營策略的內涵、理論與潮流。本課程主要重點包括探討學習企業發展過程調適內外環境的基本原理、洞察如何透過顧客價值確立差異化競爭優勢、檢視全球三個新興策略模式，最後並從管理實務暨台灣產業發展脈絡，進行總結與展望。This course analyzes the connotation, theory and trend of business strategy through topic explanation and discussion of representative supplementary literature. The main focus of this course includes exploring the basic principles of adjusting the internal and external environment in the learning process of enterprise development, gaining insight into how to establish differentiated competitive advantages through customer value, examining three emerging strategic models around the world, and finally summarizing and analyzing from the perspective of management practice and Taiwan's industrial development context. Outlook.
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。
This course analyzes the theory and world trends of business strategy through topic explanation and discussion of the latest representative literature. The greatest feature of this course is the integration of rich cases from companies with an international outlook, new perspectives on innovation and social context, and mastery of the essence of forward-looking business strategies. Based on the fact that Taiwan's industrial development has gone through the era of processing exports and OEMs and is entering an era of diversity and uncertainty, this course focuses on exploring corporate business strategy issues under the trend of globalization and thinking about the competitive and cooperative relationships among Taiwanese companies and possible solutions.
A.劉仁傑、陳國民，《世界工廠大移轉》，大寫出版，2014年。
B.選讀6篇全球先進企業英文文獻
各講結束分組對上述補充教材做研讀心得分享。特別鼓勵有良好英文基礎之同學選讀B類教材(只有6組機會，依照登記之優先順序)，補充教材將於上課首日同步在教學平台公佈，請自行下載研讀。
A. Liu Renjie and Chen Guomin, "The Great Shift of the World's Factory", Capital Publishing, 2014.
B. Select 6 English literature on global advanced companies
At the end of each lecture, the students were divided into groups to share their study experience on the above supplementary teaching materials. Students with a good foundation in English are particularly encouraged to choose Category B textbooks (there are only 6 groups of opportunities, according to the priority of registration). The supplementary textbooks will be announced simultaneously on the teaching platform on the first day of class. Please download and study by yourself.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
40 | |
| 口頭或書面報告口頭或書面報告 Oral or written report |
20 | 各講結束分組對上述補充教材做研讀心得分享。特別鼓勵有良好英文基礎之同學選讀B類教材 |
| 平時成績平時成績 usual results |
10 |
