本課程從三個當前最重要的經濟暨管理議題，亦即全球製造回流、顧客價值與人工智慧，檢視經營策略的基本問題。重點包括企業如何調適外在環境變化、認識資訊科技的本質改變、強化組織能力、洞察顧客價值、結合社會脈絡與競合關係，確立差異化優勢。
This course examines the basic issues of business strategy from three of the most important current economic and management issues, namely global manufacturing reshoring, customer value and artificial intelligence. The focus includes how companies adapt to changes in the external environment, understand the essential changes in information technology, strengthen organizational capabilities, gain insight into customer value, combine social context and competition and cooperation relationships, and establish differentiated advantages.
英文文獻：
Mintzberg, H. et al. (1988) Strategy Safari: The complete guide through the wilds of strategic management, ch1.
Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 ( March 2001): 62-78.
Porter, M.E., Heppelmann, J.E. (2014). How Smart Connected Products are Transforming Competition. Harvard Business Review (November), pp.65-88.
Porter, M.E. Heppelmann J.E.(2015) How smart, connected products are transforming companies. Harvard Business Review 93(10): 96-114.
Adner, R. & Kapoor, R. (2016). Right Tech, Wrong Time. Harvard Business Review (November).
Toman, N., Adamson, B. & Gomez, C. (2017). The New B2B. Harvard Business Review March-April 2017: 118–125.
中文著書：
《面對未來的智造者》(劉仁傑等合著，2018，大寫)
《人工智慧在台灣》(陳昇瑋、溫怡玲著，2019，天下)
English literature:
Mintzberg, H. et al. (1988) Strategy Safari: The complete guide through the wilds of strategic management, ch1.
Porter, M. E. "Strategy and the Internet." Harvard Business Review 79, no. 3 (March 2001): 62-78.
Porter, M.E., Heppelmann, J.E. (2014). How Smart Connected Products are Transforming Competition. Harvard Business Review (November), pp.65-88.
Porter, M.E. Heppelmann J.E.(2015) How smart, connected products are transforming companies. Harvard Business Review 93(10): 96-114.
Adner, R. & Kapoor, R. (2016). Right Tech, Wrong Time. Harvard Business Review (November).
Toman, N., Adamson, B. & Gomez, C. (2017). The New B2B. Harvard Business Review March-April 2017: 118–125.
Chinese book:
"Intelligent Makers Facing the Future" (co-authored by Liu Renjie and others, 2018, capital letters)
"Artificial Intelligence in Taiwan" (written by Chen Shengwei and Wen Yiling, 2019, Tianxia)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 口頭報告口頭報告 Oral report |
40 | |
| 期末考期末考 final exam |
40 | |
| 平時成績平時成績 usual results |
20 |
