1457 - 行銷管理 英授 Taught in English

Marketing Management

教育目標 Course Target

本課程藉由理論的介紹和個案的分析說明行銷管理的重要性和實用性，主要內容涵蓋了行銷程序、顧客和市場的了解、如何鎖定行銷機會、滿足市場需求和行銷策略等。

This course explains the importance and practicality of marketing management through the introduction of the theory and the analysis of the case. The main content covers marketing procedures, customers and market understanding, how to lock marketing opportunities, meet market needs and marketing strategies, etc.

課程概述 Course Description

介紹行銷管理之概念，分析行銷機會;並指導同學如何擬定行銷計畫及策略，主要內容介紹行銷與行銷管理之基本概念、分析行銷機會、市場區隔技術與如何選擇目標市場、行銷策略的設計、行銷方案規劃、行銷組織、執行、控制。

Introduce the concept of marketing management and analyze marketing opportunities; and guide students how to determine marketing plans and strategies. The main content introduces the basic concepts of marketing and marketing management, analyzes marketing opportunities, market partition technology and how to choose target markets, marketing strategy design, marketing plan planning, marketing organization, execution, and control.

參考書目 Reference Books

Principles of Marketing, by Kotler/Armstrong, Pearson Education

Principles of Marketing, by Kotler/Armstrong, Pearson Education

評分方式 Grading

評分項目
Grading Method		 配分比例
Percentage		 說明
Description
Midterm Exam
Midterm Exam
 30
Final Report
Final Report
 40
Attendance/participation
Attendance/participation
 30

授課大綱 Course Plan

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課程資訊 Course Information

基本資料 Basic Information
  • 課程代碼 Course Code: 1457
  • 學分 Credit: 0-3
  • 上課時間 Course Time:
    Friday/3,4,B[M218]
  • 授課教師 Teacher:
    謝東昇
  • 修課班級 Class:
    國貿系2C
選課狀態 Enrollment Status
目前選課人數 Current Enrollment: 55 人
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