5928 - 國際行銷管理 英授 Taught in English
International Marketing Management
教育目標 Course Target
1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decision in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving competencies in international business.
1. To become familiar with the range of concepts in the arena of international business
2. To develop skill in using a variety of analytical frameworks for making decision in international business
3. To develop skill in organizing for effectively entering and operating in international markets.
4. Development of critical thinking and problem solving components in international business.
課程概述 Course Description
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple national markets. Global marketing management includes three tasks: overseas market entry, local marketing management of overseas markets, and global marketing management.
參考書目 Reference Books
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
Mid-term test Mid-term test |
20 | closed-book; based on the textbook, lecture notes, and other assigned readings covered between weeks 1-10 |
|
Final Exam Final Exam |
30 | Final exam is a centralized exam and will cover the entire syllabus. The format is short essay writing. The teaching assistant will inform you the venue of the exam later. |
|
Business Plan Business Plan |
35 | For the group project, students need to develop an international business plan for a local brand/produce to go aboard. Student group is required to submit a written business plan and make a presentation for the proposal and the final plan. |
|
Business Research Business Research |
15 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5928
- 學分 Credit: 0-3
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上課時間 Course Time:Friday/2,3,4[M611]
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授課教師 Teacher:WAN Wendy Wing Nga
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修課班級 Class:國貿碩1,2
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選課備註 Memo:英語授課。
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