陳述相關的行銷知識與理論，理論與個案實務的有效融合應用State relevant marketing knowledge and theories, and effectively integrate and apply theory and case practice
以企業個案實務方法導入在餐旅管理行銷上之應用
Application of enterprise case practice method in catering and tourism management and marketing
行銷管理-蕭富峰 -2015/06第四版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management-Xiao Fufeng-2015/06 Fourth Edition, Zhi Sheng Culture
Marketing Planning-Xiao Fufeng-2014 Zhisheng Culture
Class handouts
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期末報告期末報告 Final report |
50 | |
| 文獻導讀與個案分析文獻導讀與個案分析 Literature introduction and case analysis |
50 |
