Taught In English6853 - 餐旅行銷管理研究 Marketing Management in Hospitality Industry

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教育目標 Course Target

陳述相關的行銷知識與理論，理論與個案實務的有效融合應用Describe relevant marketing knowledge and theoretical discussions, effective integration of theory and case practice

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課程概述 Course Description

以企業個案實務方法導入在餐旅管理行銷上之應用
Introduce the application in restaurant and tourism management marketing through enterprise case practice method

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參考書目 Reference Books

行銷管理-蕭富峰 -2015/06第四版, 智勝文化
行銷企劃-蕭富峰 -2014智勝文化
上課講義
Marketing Management-Xifufeng-2015/06 Fourth Edition, Smart Culture
Marketing Enterprise Plan-Xifufeng-2014 Smart Culture
Lecture on class

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評分方式 Grading

評分項目 Grading Method	配分比例 Grading percentage	說明 Description
期末報告期末報告 Final report	50
文獻導讀與個案分析文獻導讀與個案分析 Documentary reading and case analysis	50

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授課大綱 Course Plan

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