1328 - 行銷管理
Marketing Management
教育目標 Course Target
了解行銷策略規劃及控制的過程
Understand marketing strategy planning and control processes
課程概述 Course Description
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
參考書目 Reference Books
自編講義
Self-edited lecture
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 Midterm exam |
35 | |
|
期末考 Final exam |
35 | |
|
課堂參與 Class Participation |
30 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
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時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-1224
|
企管系2A 謝慧璋 | 三/6,7,8[M145] | 3-0 | 詳細資訊 Details | |
|
必修-1228
|
企管系2B 莊旻潔 | 三/2,3,4[M228] | 3-0 | 詳細資訊 Details | |
|
必修-1232
|
企管系2C 莊旻潔 | 四/2,3,4[M109] | 3-0 | 詳細資訊 Details | |
|
選修-1745
|
經濟系2-4 莊旻潔 | 一/2,3,4[SS201] | 3-0 | 詳細資訊 Details | |
|
必修-2225
|
餐旅系2 王翊安 | 一/2,3,4[M230] | 3-0 | 詳細資訊 Details | |
|
必修-5874
|
企管碩1 莊旻潔 | 二/2,3,4[M479] | 3-0 | 詳細資訊 Details | |
|
必修-5928
|
國貿碩1 張國雄 | 一/6,7,8 | 3-0 | 詳細資訊 Details | |
|
必修-6066
|
高階經管班1,2 張國雄/吳立偉/唐運佳 | 三/11,12,13[M243] | 3-0 | 詳細資訊 Details | |
|
必修-6077
|
高階經管班1,2 黃延聰/莊旻潔 | 六/5,6,7[M242] | 3-0 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 1328
- 學分 Credit: 3-0
-
上課時間 Course Time:Wednesday/2,3,4[M134]
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授課教師 Teacher:吳立偉
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修課班級 Class:國貿系2
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選課備註 Memo:不分班，同學需自行選課。114下學期行銷管理為英文授課課程。
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