2225 - 餐旅行銷管理
Hospitality Marketing
教育目標 Course Target
探討行銷管理理論及其應用，解析重要行銷觀念，輔以國內外實例聞作為學理的應用，進而激發學生對行銷議題的興趣。
Discuss marketing management theory and its application, analyze important marketing concepts, and use case studies at home and abroad as applications of academic theories, thereby stimulating students' interest in marketing issues.
課程概述 Course Description
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
To give the overview and insights of marketing management for hospitality.
To help students master the concepts and practices of contemporary hospitality marketing.
參考書目 Reference Books
觀光與餐旅行銷(十版)
作者： 曾光華
出版社：滄海圖書
Sightseeing and dining travel sales (10th edition)
Author: Zeng Guanghua
Publisher: Canghai Books
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平常成績 normal grades |
20 | 出席與課程參與 |
|
期中報告 interim report |
20 | 初步提案與市場分析 |
|
ChatGPT ChatGPT |
15 | 使用Chatgpt 完成特定的任務並展示成果 |
|
創新轉型發表 Innovation and transformation published |
25 | 最終競賽報告與剪報並參與創新轉型競賽 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2225
- 學分 Credit: 3-0
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上課時間 Course Time:Monday/2,3,4[M230]
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授課教師 Teacher:王翊安
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修課班級 Class:餐旅系2
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選課備註 Memo:不開放外系及推廣部隨班附讀
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