運用最新的商業時事進行國際企業營運與內容討論。透過個案內容的描述讓學習者可以把國際企業概念與實際商務操作做結合。
To improve students' listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.Use the latest business affairs to discuss international business operations and content. Through the description of case content, learners can combine international business concepts with actual business operations.
To improve students' listening, speaking, and writing abilities concerning international business subjects by having students analyze various aspects and concepts of management, marketing, advertising, investing, and customer service.
Exposure to a variety of related theories includes: global alliance branding, joint venture learning, competitive advantage, strategic leadership, etc.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
國際企業（12版）
Hill／International Business 12e
作者： Charles W. L. Hill, G. Tomas M. Hult 追蹤作者 新功能介紹
譯者： 許嘉文
出版社：華泰文化
International Enterprise (12th Edition)
Hill／International Business 12e
Author: Charles W. L. Hill, G. Tomas M. Hult Follow the author New features
Translator: Xu Jiawen
Publisher: Huatai Culture
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中及期末考期中及期末考 Midterm and final exams |
20 | |
| 期末報告期末報告 Final report |
40 | |
| 分組報告分組報告 Group report |
40 | participation, discussion input and quality, preparation, motivation, written work, quizzes, homework, group project quality |
