1247 - 國際企業管理

International Business Management

教育目標 Course Target

本課程首先論及國際企業的定義與內涵,再探討國際企業所面臨環境的特性,並且以國際企業管理領域學者所提供有系統之相關理論為基礎,應用於國際企業的個案分析上,使學生能瞭解國際企業其經營所面臨的環境與挑戰。透過理論教學,讓學生對跨國企業的運作有充分的瞭解,並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略,以及全球生產與外包。

This course first discusses the definition and connotation of international enterprises, and then explores the characteristics of the environment faced by international enterprises. It is based on the relevant theoretical theory provided by students in the field of international enterprise management and applies it to case analysis of international enterprises, so that students can understand the environment and challenges faced by international enterprises. Through theories teaching, students can have a full understanding of the operations of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, and global production and outsourcing.

課程概述 Course Description

透過理論及個案教學,讓學生對跨國企業的運作有充分的瞭解,並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。

Through theory and plan teaching, students can have a full understanding of the operations of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing, global marketing, and global human resources management.

參考書目 Reference Books

Hill, C. W. L., & Hult, G. T. M. (2016). Global Business Today. New York, NY: McGraw-Hill Education.

Hill, C. W. L., & Hult, G. T. M. (2016). Global Business Today. New York, NY: McGraw-Hill Education.

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
期中考
Midterm exam
10
期末考
Final exam
10
出席率
Attendance rate
60
期末報告
Final report
20

授課大綱 Course Plan

點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan

查看授課大綱 View Course Plan

相似課程 Related Courses

課程代碼
Course Code
課程名稱
Course Name
授課教師
Instructor
時間地點
Time & Room
學分
Credits
操作
Actions
必修-1346
國貿系4B 吳立偉 三/2,3,4[M231] 3-0 詳細資訊 Details
必修-1347
國貿系4C 唐運佳 二/2,3,4[M218] 3-0 詳細資訊 Details
必修-5925
國貿碩1 張國雄 五/2,3,4[M613] 3-0 詳細資訊 Details

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 1247
  • 學分 Credit: 3-0
  • 上課時間 Course Time:
    Monday/2,3,4[M153]
  • 授課教師 Teacher:
    柯宗漢
  • 修課班級 Class:
    企管系2-4
  • 選課備註 Memo:
    先修:企業概論、管理學。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 86 人

交換生/外籍生選課登記

請點選上方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by clicking the button above.