本課程的目標是讓學生學習網際網路上的商業交易現況與趨勢，瞭解如何運用電子行銷通路進行食品行銷的基本知識，從介紹電子商務運作的各種型態及經營模式，如何進行數位行銷的方式，及如何蒐集交易資訊，運用大數據方式進行雲端運算等議題，激發學生進行電子商務應用之能力。The goal of this course is to enable students to learn the current status and trends of commercial transactions on the Internet, understand the basic knowledge of how to use electronic marketing channels for food marketing, introduce various types and business models of e-commerce operations, and how to conduct digital marketing. , and topics such as how to collect transaction information and use big data methods for cloud computing to stimulate students' abilities in e-commerce applications.
(1) 電子商務(E-commerce), 2020, 范錚強、陳純德及王嘉珍著, 普林斯頓書局。
(2) Introduction to Electronic Commerce (Third Edition), 2011, by Turban, King and Lang. 華泰文化代理。
(1) E-commerce, 2020, written by Fan Zhengqiang, Chen Chunde and Wang Jiazhen, Princeton Book Company.
(2) Introduction to Electronic Commerce (Third Edition), 2011, by Turban, King and Lang. Huatai Culture Agency.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時分數平時分數 usual scores |
50 | |
| 期中考試期中考試 midterm exam |
25 | |
| 期末報告期末報告 Final report |
25 |
