1. 瞭解策略管理的理論基礎與分析架構。
2. 培養企業外部環境及產業分析的能力
3. 培養企業內部資源與能力分析的能力
4. 培養發展功能階層、事業階層、及企業總體階層等策略的能力
5. 建立策略執行與企業組織設計的能力
6. 發展對當代重要策略議題的進階知識與研究能力。
1. Understand the theoretical basis and analytical structure of strategy management.
2. Cultivate the ability of enterprise external environment and industry analysis
3. Cultivate the ability to analyze internal resources and capabilities of the enterprise
4. Cultivate the ability to develop strategies such as functional level, business level, and corporate level
5. Establish the ability to implement strategically and design organizations
6. Develop advanced knowledge and research capabilities for important contemporary strategic topics.
1. 策略管理係指達成公司目標的整體性行動計畫。管理者運用策略性分析程序(strategic analysis process)-選擇目標，進行內部和外部分析，辨認競爭優勢，策劃競爭策略，與設計組織-發展公司的策略，進而最大化公司的整體價值。
2. 管理者選定充分兼顧市場機會與公司能力，進而最大化公司價值的目標和策略。公司面對不同的情境需要選定不同的目標和策略，所以，目標和策略隨著情境而權變。然而，策略分析程序和方法可以適應許多不同的情境，具有普遍性的特質。
3. 策略管理課程非常重視策略性思考(strategic thinking)及策略性推理(strategic reasoning)。
4. 綜合運用課堂講授、個案研討和論文討論、等教學方法，培育基於策略性分析程序的策略管理
能力。
1. Strategic management refers to the overall action plan that achieves the company's goals. Managers use strategic analysis process - select goals, conduct internal and external analysis, identify competitive advantages, plan competitive strategies, and design organizations - develop company strategies, thereby maximizing the overall value of the company.
2. Managers choose goals and strategies to fully and combine market opportunities and company capabilities to maximize company value. When facing different situations, companies need to choose different goals and strategies, so goals and strategies change according to situations. However, strategy analysis procedures and methods can be adapted to many different situations and have universal characteristics.
3. The strategy management course attaches great importance to strategic thinking and strategic reasoning.
4. Combined teaching methods such as classroom lectures, case discussions, and discussions, and other teaching methods to cultivate strategic management based on strategic analysis procedures.
ability.
教科書
Grant, R. M. (2016) Contemporary strategy analysis: Text and cases (9th Ed.). Hoboken, N.J.: Wiley. （滄海書局代理）
策略個案：課堂上指定研討個案
研討論文：課堂提供研討論文清單
其他補充教材：課堂上提供
Textbook
Grant, R. M. (2016) Contemporary strategy analysis: Text and cases (9th Ed.). Hoboken, N.J.: Wiley. (Agent from the Hsiao Books Bureau)
Strategy case: Designated research case in class
Discussion: The classroom provides a list of discussion papers
Other supplementary textbooks: provided in class
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績平時成績 Regular achievements |
60 | 包括作業報告、課堂討論參與、考試、出席率。 |
| 策略個案報告策略個案報告 Strategy Case Report |
40 | 期末繳交，包括口頭與書面報告，型式內容課堂說明。 |
