2228 - 食品企業策略管理
Strategy Management of the Food
教育目標 Course Target
1 學生能了解企業策略管理之基本概念,內容與架構
2 學生能了解台灣之食品企業及產業所進行之相關策略管理實務
1 Students can understand the basic concepts, content and structure of enterprise strategic management
2 Students can understand the relevant strategic management practices carried out by Taiwan’s food companies and industries
課程概述 Course Description
以策略管理之內涵作為課程之理論架構及台灣之食品產業及企業作為個案與實務討論與分析,循次漸進探討食品企業與產業之策略管理並以台灣之食品產業與企業作個案討論與分析.
Using the connotation of strategic management as the theoretical framework of the course and Taiwan's food industry and enterprises as case studies and practical discussions and analyses, we will gradually explore the strategic management of food enterprises and industries, and use Taiwan's food industry and enterprises as case studies and analysis.
參考書目 Reference Books
現代策略管理,第六版(Contemporary Starategy Analysis) Robert M. Grant 著, 劉恆逸譯,
華泰文化事業股份有限公司
Modern Strategic Management, Sixth Edition (Contemporary Starategy Analysis) written by Robert M. Grant, translated by Liu Hengyi,
Huatai Cultural Industry Co., Ltd.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
期中考 midterm exam |
20 | |
|
期末考 final exam |
20 | |
|
作業二次 Homework twice |
20 | |
|
期末報告 Final report |
20 | |
|
上課發言與討論 Class speeches and discussions |
10 | |
|
上課參與 Participate in class |
10 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 2228
- 學分 Credit: 2-0
-
上課時間 Course Time:Tuesday/3,4[C204]
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授課教師 Teacher:簡英正
-
修課班級 Class:食科系3
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