COVID-19疫情2020年初爆發迄今(Aug. 20,2020)，全球已超過2,250萬人確診，死亡人數更逼近79萬人！同時造成全球經濟嚴重衝擊，各產業的經濟損失已難以估計，而我們應該如何面這個空前的威脅？因為疫情，難到地球村全盤皆輸，沒有任何贏的機會？防疫工作與經濟發展往往互相衝突、互相矛盾，如果你是領導人，在這難以取捨的選擇上該如何抉擇！
無論政府機關或企業，存在詭譎多變的環境中，必須仰賴一全套「策略」，結合外在機會與本身條件，為組織趨吉避凶；策略管理學是整合各項組織功能之課程，從瞭解問題、擬訂目標、內部優劣勢檢討、外部機會與威脅分析，一直到擬訂工作計畫、執行、考核的系統性思考與實踐，結合了諸多管理領域質性與計量的方法論於其中。配合專題講演、企業參訪等動態活動，期盼能將整個系統思維，潛移默化到每一個同學的長期記憶中。
Since the outbreak of the COVID-19 epidemic in early 2020 (Aug. 20, 2020), more than 22.5 million people have been confirmed worldwide, and the number of deaths has approached 790,000! At the same time, it has caused a severe global economic impact, and the economic losses of various industries are difficult to estimate. How should we face this unprecedented threat? Due to the epidemic, it is difficult to get all the global villages, and there is no chance of winning? Epidemic prevention work and economic development often conflict with each other. If you are the leader, how to make a decision on such a difficult choice!
Regardless of government agencies or enterprises, in an environment where there are many changes in sensitization, we must rely on a complete set of "strategy" to combine external opportunities and their own conditions to avoid misfortunes in the organization; strategy management is a course that integrates various organizational functions, from Look The systemic thinking and implementation of problem solving, ordering goals, internal bad luck review, external opportunities and threat analysis, and all the way to the systematic thinking and implementation of the planning, execution and assessment of work, combining the method of multi-management domain quality and measurement. In conjunction with dynamic activities such as topical lectures and corporate visits, we hope to migrate the entire system into the long-term memory of every student.
無論是政府機關或企業，存在於詭譎多變的競爭環境中，必須仰賴一全套”策略”，結合外在機會與本身條件，為組織趨吉避凶，永續生存，並進一步創造不可取代的競爭優勢。
策略管理是整合各項組織功能之課程，從瞭解問題、擬訂目標、內部優劣勢檢討、外部機會與威脅分析，一直到擬訂工作計畫、執行、考核的系統性思考與實踐，結合了諸多管理領域質性與計量的方法論於其中，配合專題講演、企業參訪等動態活動，期盼能將整個系統思維，潛移默化到每一個同學的長期記憶中。
Whether it is a government agency or an enterprise, in a competitive environment with many changes, we must rely on a complete set of "strategy" to combine external opportunities and their own conditions to avoid misfortune in the organization, survive forever, and further create irreplaceable Competitive advantages.
Strategy management is a course that integrates various organizational functions, combining multiple management from understanding problems, placing goals, internal bad reviews, external opportunities and threat analysis, to systematic thinking and implementation of ordering work plans, execution, and assessments. The method of domain quality and measurement is discussed in which dynamic activities such as topical performances and corporate visits are combined with dynamic activities, and we hope to migrate the entire system into the long-term memory of each student.
1. 書名：策略管理
作者： 林建煌
I S B N - 13： 9789574374199
I S B N - 10： 957437419X
年份： 2020 6 版
2. 老師準備的參考資料
1. Book name: Strategy Management
Author: Lin Jianhuang
I S B N - 13: 9789574374199
I S B N - 10: 957437419X
Year: 2020 6th edition
2. Reference information prepared by the teacher
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 準點到課及到課率準點到課及到課率 Pre-point class and course rate |
50 | 第二次上課開始統計，選課同學務必要有清楚的認識 |
| 期中個案報告期中個案報告 Midterm case report |
20 | |
| 課程間的互動及課後回饋課程間的互動及課後回饋 Interaction between courses and post-course reviews |
10 | 每次上課會有回饋單，於課後繳回 |
| 期末報告期末報告 Final report |
20 |
