1. 同學瞭解當前國際企業管理的重要理論與基本概念。
2. 幫助同學建立國際企業管理策略之企劃基礎。
3. 藉由個案、影片與課堂的互動討論，加深同學行銷的專業能力與學習興趣。
1. Students understand the important theories and basic concepts of current international enterprise management.
2. Help students establish a planning foundation for international enterprise management strategies.
3. Through interactive discussions between cases, videos and classes, deepen the professional ability and learning interest of students in marketing.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and plan teaching, students can have a full understanding of the operations of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing, global marketing, and global human resources management.
于卓民，「國際企業:環境與管理」（四版），華泰文化，2013。
Yu Zhuomin, “International Enterprise: Environment and Management” (Fourth Edition), Huatai Culture, 2013.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
30 | |
| 講座心得與小組章節報告講座心得與小組章節報告 Talk about the experience and group chapter report |
25 | |
| 期中報告期中報告 Midterm Report |
25 | |
| 期末考期末考 Final exam |
20 |
