本課程首先論及國際企業的定義與內涵，再探討國際企業所面臨環境的特性，並且以國際企業管理領域學者所提供有系統之相關理論為基礎，應用於國際企業的個案分析上，使學生能瞭解國際企業其經營所面臨的環境與挑戰。This course first discusses the definition and connotation of international enterprises, and then explores the characteristics of the environment faced by international enterprises. Based on the systematic relevant theories provided by scholars in the field of international business management, this course is applied to the case analysis of international enterprises, so that students can Be able to understand the environment and challenges faced by international companies in their operations.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
Hill, C. W. L., & Hult, G. T. M. (2016). Global Business Today. New York, NY: McGraw-Hill Education.
hill, C. W. l., & hu Lt, G. T. M. (2016). global business today. New York, NY: McGraw-hill education.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
20 | |
| 期末考期末考 final exam |
20 | |
| 出席率出席率 Attendance |
20 | |
| 期末報告期末報告 Final report |
40 |
