1.熟悉國際商務領域一系列概念。
2.發展運用各種分析框架進行國際業務決策的技能。
3.發展組織能力，以有效地進入和運作國際市場。
4.發展國際業務中的批判性思維和解決問題的能力。1. Be familiar with a series of concepts in the field of international business.
2. Develop skills in applying various analytical frameworks to make international business decisions.
3. Develop organizational capabilities to effectively enter and operate international markets.
4. Develop critical thinking and problem-solving skills in international business.
透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international business strategies, international business organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
International Business: Strategy, Management, and the New Realities by Tamer Cavusgil, Gary Knight, John Riesenberger. 3/E. ISBN-10: 0132991268 • ISBN-13: 9780132991261
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
20 | |
| 期末考期末考 final exam |
30 | |
| 商業計畫商業計畫 business plan |
35 | |
| 企業研究企業研究 corporate research |
15 |
