1 介紹經濟學的基本概念與經濟學可研究的課題
2 介紹經濟學家如何探討個人在各種組織與市場結構之選擇行為
3 如何運用基礎之經濟學之分析工具來分析各種經濟現象
4 基本內涵包括:市場如何運作、家戶消費行為、廠商行為與市場結構、市場失靈與政府
角色等

1 Introduce the basic concepts of economics and research topics in economics
2 Introduce how economists explore individual choice behaviors in various organizations and market structures
3. How to use basic economic analysis tools to analyze various economic phenomena
4 Basic connotations include: how the market operates, household consumption behavior, manufacturer behavior and market structure, market failure and government
roles etc.

本課程目的: 以建立學生經濟學基本概念，學習面對有限資源，如何選擇來極大化效用、利潤與效率，培養學生作決策時，具成本效益分析之能力，將來面對財經環境與經營管理議題，都能夠運用經濟學專業知識之思考模式。主要內容如下:1.消費者與廠商選擇理論:包含供給與需求、市場均衡分析、生產者決策、完全競爭市場、獨佔、外部效果與公共財。2.總體經濟學導論：如國民所得的意義與衡量、經濟福利、經濟成長、物價膨脹與貨幣政策、國際貿易等經濟觀念。

The purpose of this course is to establish the basic concepts of economics for students, learn how to choose to maximize utility, profit and efficiency in the face of limited resources, and cultivate students' ability to conduct cost-benefit analysis when making decisions. They will be able to use the thinking model of economics professional knowledge when facing financial environment and business management issues in the future. The main contents are as follows: 1. Consumer and manufacturer choice theory: including supply and demand, market equilibrium analysis, producer decision-making, perfectly competitive markets, monopoly, external effects and public goods. 2. Introduction to general economics: economic concepts such as the meaning and measurement of national income, economic welfare, economic growth, price inflation and monetary policy, international trade, etc.

書名: Economics, Global Edition, Second Edition (2019)
書局: 雙葉書局
作者: Daron Acemoglu, David Laibson, John A. List

Book title: Economics, Global Edition, Second Edition (2019)
Bookstore: Shuangye Bookstore
Author: Daron Acemoglu, David Laibson, John A. List