Course objectives
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
Course contents
To understand the concept of the franchise, the franchisee-franchisor relationship
To understand the criteria for selecting a franchise
To analysis franchise opportunity

Course objectives
1. Define in writing franchising
2. To understand the criteria for selecting a franchise
3. To explain the steps used to develop and implement and management system
4. To analysis franchise opportunity
Course contents
To understand the concept of the franchise, the franchisee-franchisor relationship
To understand the criteria for selecting a franchise
To analysis franchise opportunity

主要參考書籍/資料 (Textbooks and References) (教科書遵守智慧財產權觀念不得非法影印)
1. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2. 餐旅管理個案實務與理論 (2013) 孫路弘
3. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著，掌慶林譯，楊智文化事業（股）公司
4. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
5 Franchise Bible: How to Buy a Franchise or Franchise Your Own Business, Rick Grossman and Michael Katz
6 Restaurant Franchise, Mahmood A Khan

Main reference books/references (Textbooks and References) (Textbooks and References are subject to the concept of intelligent property rights and shall not be illegally photocopyed)
1. Restaurant and beverage franchise management (2012) Zhou Shengfang, Huali Book
2. Casual and theoretical discussions on catering and tourism management (2013) Sun Luhong
3. Restaurant and beverage business (2007) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
4. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.
5 Franchise Bible: How to Buy a Franchise or Franchise Your Own Business, Rick Grossman and Michael Katz
6 Restaurant Franchise, Mahmood A Khan