2568 - 餐旅連鎖經營實作 英授 Taught in English

Hospitality Franchise Management in Practice

教育目標 Course Target

課程目標 (Course Objectives)
1. To understand the criteria for selecting a franchise
2. To explain the steps used to develop and implement and management system
3. To develop the start-up company design and preparation
課程內涵 (Course Contents)
1. To understand the concept of the franchise, the franchisee-franchiser relationship
2. To understand the criteria for selecting a franchise
3. To analysis franchise opportunity

Course Objectives
1. To understand the criteria for selecting a franchise
2. To explain the steps used to develop and implement and management system
3. To develop the start-up company design and preparation
Course Contents
1. To understand the concept of the franchise, the franchisee-franchiser relationship
2. To understand the criteria for selecting a franchise
3. To analysis franchise opportunity

參考書目 Reference Books

1. 餐飲連鎖加盟管理 (2012) 周聖方, 華立圖書
2. 餐旅管理個案實務與理論 (2013) 孫路弘
3. 餐飲連鎖經營 ( 2007) Mahmood A. Khan著,掌慶林譯,楊智文化事業(股)公司
4. 連鎖企業管理 (2006) 丘繼智 , 華立圖書股份有限公司
5. Rick Bisio and Britt Schroeter (2011) he Franchisee Workbook Paperback, Bascom Hill, MN

1. Restaurant and beverage franchise management (2012) Zhou Shengfang, Huali Book
2. Casual and theoretical discussions on catering and tourism management (2013) Sun Luhong
3. Restaurant and beverage business (2007) by Mahmood A. Khan, Zhang Jinglin Lu, Yang Zhi Cultural Affairs (Shares) Company
4. Link Enterprise Management (2006) Qiu Ruizhi, Huali Books Co., Ltd.
5. Rick Bisio and Britt Schroeter (2011) he Franchisee Workbook Paperback, Bascom Hill, MN

評分方式 Grading

評分項目
Grading Method
配分比例
Percentage
說明
Description
Class Participation and Attendance
Class Participation and Attendance
50 The learning process for this course will be primarily driven by class discussion. Hence, student participation, in the form of class discussion is an integral part of the course and attendance is strongly recommended. If you are absent THREE times throughout the semester without a legitimate reason, you will be penalized with FIVE point deduction off your final grade. If a conflict or emergency arises, contact me to discuss the situation
Logo
Logo
25 Story of new establish company and logo design
Start-up company brochure and poster
Start-up company brochure and poster
25 Start-up company’s brochure and poster

授課大綱 Course Plan

點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan

查看授課大綱 View Course Plan

相似課程 Related Courses

無相似課程 No related courses found

課程資訊 Course Information

基本資料 Basic Information

  • 課程代碼 Course Code: 2568
  • 學分 Credit: 2-0
  • 上課時間 Course Time:
    Saturday/1,2,3,4[M214]
  • 授課教師 Teacher:
    張亦騏
  • 修課班級 Class:
    餐旅系3
  • 選課備註 Memo:
    全英語授課;本課程為深碗型課程,需同時修習2562「餐旅連鎖經營」。
選課狀態 Enrollment Status

目前選課人數 Current Enrollment: 20 人

交換生/外籍生選課登記

請點選上方按鈕加入登記清單,再等候任課教師審核。
Add this class to your wishlist by clicking the button above.