本課程主要在探討消費者與廠商的行為，尤其是產業結構不同下，廠商採行各種不同訂價策略。
本課程為理論基礎，在未來攻讀產業組織策略管理及行銷等課程時助益頗大。本課程可分為下列幾個單元
第一單元 供、需與彈性
第二單元 消費者行為
第三單元 生產與成本結構
第四單元 產品市場
第五單元 要素市場
第六單元 一般均衡與福利This course is mainly to explore the behavior of consumers and manufacturers, especially under different industrial structure, manufacturers adopt various price strategies.
This course is the theoretical basis. In the future, it will help to help the strategy management and marketing of industrial organization in the future. This course can be divided into the following units
The first unit supply, need and elasticity
Consumer behavior in the second unit
The third unit production and cost structure
Fourth unit product market
Fifth unit factor market
The sixth unit is generally equilibrium and welfare
RS. PINDYCK, DL. RUBINFELD MICROECONOMICS
RS. P indey CK, dl. Rubin Fe LD Microeconomics
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Secondary entrance examination |
30 | |
| 平時考平時考 Usually take the test |
20 | |
| 期末考期末考 Final exam |
50 |
