本課程透過講授、與討論的多元教學方式,強化同學的課程參與。透過討論的參與學習方式,期待可強化對於課程內容的理解。經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學,則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念,由需求面、廠商生產面,延伸討論到市場訂價等相關策略。
本課程編排內容包含【Basic concept】、【Discussion】、以及【Beyond the basic concept】。
其中,【Basic concept】透過講授、閱讀應用性文獻,強化同學對於基礎知識的理解;
另外,【Discussion】則透過閱讀延伸文獻與個案討論,提升同學對於基礎知識的應用能力;
最後,【Beyond the basic concept】則透過管理專業文獻的導讀、討論,誘導同學評論文獻、提出問題、反思,與陳述表達的能力,除訓練同學思考邏輯能力,更期待能逐步提升同學撰寫、表達與說服讀者/聽者之能力。
This course enhances the course participation of classmates through a diverse teaching method of lectures, discussions and discussions. Through discussion and learning methods, we hope to strengthen our understanding of course content. Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
The course is organized by [Basic concept], [Discussion], and [Beyond the basic concept].
Among them, [Basic concept] strengthens students' understanding of basic knowledge through teaching and reading applicable literature;
In addition, [Discussion] will improve students' application ability to basic knowledge by reading extended articles and case discussions;
Finally, [Beyond the basic concept] teaches students the ability to comment on papers, ask questions, reflect, and express and express. In addition to practicing students' thinking and logic skills, we also look forward to gradually improving students' ability to write, express and convince readers.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學,則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念,由需求面、廠商生產面,延伸討論到市場訂價等相關策略。
Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris(2011) Economics for managers, 12e, Cengage Learning Asia Pte. Ltd.
胡均立等人編譯 (2010) 《管理經濟學》,華泰出版社。
James R. McGuigan, R. Charles Moyer, Frederick H. deB. Harris (2011) Economics for managers, 12e, Cengage Learning Asia Pte. Ltd.
Edited by Hu Junli et al. (2010) "Management Economics", Huatai Publishing House.
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