本課程強調管理與經濟的結合，把經濟學概念運用在管理上，藉由分析大量的國內外知名案例，來學習企業面對具不確定性的市場時，如何有效率地使用企業或組織的資源，來達到預設的經營管理目標，並增進企業或組織的最大經濟效益。This course emphasizes the combination of management and economy, applies economic concepts to management, and analyzes a large number of well-known domestic and foreign cases to learn how to efficiently use the resources of the enterprise or organization when facing an uncertain market, achieve the pre-defined business management goals, and increase the maximum economic benefits of the enterprise or organization.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學，則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念，由需求面、廠商生產面，延伸討論到市場訂價等相關策略。
Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
管理經濟學:方博亮、林祖嘉合著(2013)，智勝文化出版社。
Management Economy: Co-authored by Fang Boliang and Lin Zujia (2013), Zhisheng Culture Publishing House.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時及小組成績平時及小組成績 Regular and group formation |
20 | 評量出席狀況、課堂參與、及小組活動成績 |
| 期中考期中考 Midterm exam |
40 | 評量教材學習成績 |
| 期末考期末考 Final exam |
40 | 評量教材學習成績 |
