本課程之授課目標欲使學員對行銷管理有全面系統化之瞭解，並認知台灣之行銷環境，學習市場分析與顧客行為分析之分析方法，瞭解行銷組合與競爭策略之運用，以及相關之管理程序之探討，並將特別針對現今新世代的行銷運作加以探討。The teaching objectives of this course are intended to enable students to have a comprehensive and systematic understanding of marketing management, understand the marketing environment in Taiwan, learn the analysis methods of market analysis and customer behavior analysis, understand the use of marketing combination and competition strategies, and explore related management procedures, and specifically explore marketing operations in the new generation.
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
Marketing - An Introduction 13th Edition
Authors: Gary Armstrong, Philip Kotler, Marc O. Opresnik
Marketing - An Introduction 13th Edition
Authors: Gary Armstrong, Philip Kotler, Marc O. Opresnik
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 Midterm exam |
30 | |
| 期末報告期末報告 Final report |
50 | |
| 個人作業個人作業 Personal action |
20 |
