1.介紹行銷管理的基本概念及行銷策略規劃流程
2.培養同學行銷企劃撰寫及問題分析解決能力
3.幫助同學懂得行銷產品更懂行銷自己1.Introduce the basic concepts of marketing management and the planning process of marketing strategy
2. Cultivate students' writing and problem analysis and resolution skills in marketing enterprises
3. Help students understand marketing products and better understand marketing themselves
工業工程原以製造為主題。但是，產品應具有何種特性，才滿足市場需要;同時，產品要用何種方式交到消費者手中;這些問題，與製造相互影響，也即是行銷管理的課題。本課程函蓋產品與市場定位，產銷配合，行銷策略及銷售作業等主題。修習本課，可瞭解行銷行為的基本要素，使本系同學不但能製造好產品，並能成功把產品賣出去。
Industrial engineering was originally based on manufacturing. However, what characteristics should a product have to meet the needs of the market; at the same time, what method should the product be handed over to consumers; these problems affect manufacturing, which is the subject of marketing management. This course contains topics such as product and market positioning, sales cooperation, marketing strategies and sales operations. By studying this course, you can understand the basic elements of marketing behavior, so that students in this department can not only make good products, but also successfully sell the products.
Armstrong, Gary,Philip Kotler and Marc O. Opresnik(2016)Marketing: An Introduction, 13th edition, Upper Saddle River, NJ: Prentice Hall.(暫訂)
Armstrong, Gary, Philip Kotler and Marc O. Opresnik (2016) Marketing: An Introduction, 13th edition, Upper Saddle River, NJ: Prentice Hall.(Registered)
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 平時成績（含出席、課堂參與及個人作業）平時成績（含出席、課堂參與及個人作業） Regular achievements (including attendance, class participation and personal work) |
10 | |
| 分組作業（含作業及行銷案例）分組作業（含作業及行銷案例） Sub-assembly operations (including operations and marketing cases) |
15 | |
| 期末報告期末報告 Final report |
30 | |
| 期中考期中考 Midterm exam |
20 | |
| 期末考期末考 Final exam |
25 |
