本課程探討焦點在於全球化時代的國際企業之管理。首先讓學生瞭解國際企業的特徵及其相關理論；其次探討國際企業與變動的國際環境之間的關係以及因應多變的國際環境所應採取之經營管理策略。本課程之主要目的在於使學生瞭解目前國際企業研究領域所探討之議題，並藉由個案之探討期能激發同學對此一學門之興趣，並做為與經營實務結合或其他深入研究課題之基礎。This course focuses on the management of international enterprises in the era of globalization. First, let students understand the characteristics of international enterprises and related theories; secondly, explore the relationship between international enterprises and the changing international environment, as well as the management strategies that should be adopted in response to the changing international environment. The main purpose of this course is to enable students to understand the issues currently being discussed in the field of international business research, and to stimulate students' interest in this subject through case studies, and to serve as a basis for combining it with business practice or other in-depth research topics. Basics.
國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/Global Management is the process of planning, organizing, leading, and controlling multicultural or cross-cultural environments; exploring multicultural or cross-cultural environments, developing business management strategies, designing and operating management systems, and managing human resources to ensure lasting Competitive advantage.
Comprehensive use of "course lectures" and "case discussion" teaching methods to cultivate global strategic management capabilities in analyzing the business environment of the international/global market and planning and executing international/global strategies.
國際企業管理/廖明坤 新陸書局
International Business Management/Liao Mingkun Xinlu Book Company
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | Open Book |
| 期末考期末考 final exam |
30 | Open Book |
| 平時成績平時成績 usual results |
40 | 包含出席與作業 |
