本課程強調國際企業的管理與策略面，詳盡且深入的介紹跨國策略之評估、制定、執行，以及重要功能面的管理活動。This course emphasizes the management and strategy aspects of international enterprises, providing a detailed and in-depth introduction to the evaluation, formulation, and execution of multinational strategies, as well as important functional aspects of management activities.
國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/Global Management is the process of planning, organizing, leading, and controlling multicultural or cross-cultural environments; exploring multicultural or cross-cultural environments, developing business management strategies, designing and operating management systems, and managing human resources to ensure lasting Competitive advantage.
Comprehensive use of "course lectures" and "case discussion" teaching methods to cultivate global strategic management capabilities in analyzing the business environment of the international/global market and planning and executing international/global strategies.
教科書:
Cullen(2014), Multinational Management: A Strategic Approach ，6/e ，(華泰文化出版)。
參考書:
方至民(2006),國際企業管理-建構全球營運優勢，前程文化事業有限公司，第一版。
于卓民 (2008),國際企業管理， 第三版，華泰文化出版。
Textbook:
Cullen(2014), Multinational Management: A Strategic Approach, 6/e, (Huatai Culture Publishing).
Reference books:
Fang Zhimin (2006), International Business Management-Constructing Global Operational Advantages, Qiancheng Cultural Enterprise Co., Ltd., first edition.
Yu Zhuomin (2008), International Business Management, third edition, Huatai Culture Publishing.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
40 | |
| 期末考期末考 final exam |
40 | |
| 個案報告個案報告 case report |
20 |
