透過理論及個案教學，讓學生對跨國企業的運作有充分的瞭解，並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。Through theory and case teaching, students will have a full understanding of the operations of multinational enterprises and become familiar with globalization, global political and cultural environment, overseas direct investment, international enterprise strategies, international enterprise organizations, overseas market entry strategies, global production and outsourcing , global marketing, and global human resource management.
國際/全球管理是多元文化或跨文化環境的規劃，組織，領導，和控制程序；探討多元文化或跨文化環境，發展經營管理策略，設計及營運管理系統，和管理人力資源，以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法，培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/Global Management is the process of planning, organizing, leading, and controlling multicultural or cross-cultural environments; exploring multicultural or cross-cultural environments, developing business management strategies, designing and operating management systems, and managing human resources to ensure lasting Competitive advantage.
Comprehensive use of "course lectures" and "case discussion" teaching methods to cultivate global strategic management capabilities in analyzing the business environment of the international/global market and planning and executing international/global strategies.
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
C av US Gil, S. Tamer., Knight, Gary., R IE Berger, John R. (2012). international business: the new realities.2 Oh.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Final ExamFinal Exam final exam |
30 | |
| Case Study (team work) and AssignmentsCase Study (team work) and Assignments case study (teamwork) and assignments |
30 | |
| participationparticipation participation |
40 |
