5923 - 國際企業管理 英授 Taught in English
International Business Management
教育目標 Course Target
透過理論及個案教學,讓學生對跨國企業的運作有充分的瞭解,並熟悉全球化、全球政治與文化環境、海外直接投資、國際企業策略、國際企業組織、海外市場進入策略、全球生產與外包、全球行銷、及全球人力資源管理。
Through theory and plan teaching, students can have a full understanding of the operations of cross-border enterprises, and be familiar with globalization, global politics and cultural environment, overseas direct investment, international corporate strategies, international corporate organizations, overseas market entry strategies, global production and outsourcing, global marketing, and global human resources management.
課程概述 Course Description
國際/全球管理是多元文化或跨文化環境的規劃,組織,領導,和控制程序;探討多元文化或跨文化環境,發展經營管理策略,設計及營運管理系統,和管理人力資源,以確保持久的競爭優勢。
綜合使用「課程講授」和「個案討論」教學方法,培育分析國際/全球市場的經營環境與規劃及執行國際/全球策略的全球策略管理能力。
International/global management is a multicultural or cross-cultural environment planning, organization, leadership, and control procedures; explore multicultural or cross-cultural environments, develop business management strategies, design and operation management systems, and manage human resources to ensure long-lasting competitive advantages.
Use the "course lecture" and "case discussion" teaching methods in a comprehensive manner to cultivate global strategy management capabilities to analyze the operating environment and planning of the international/global market and to implement international/global strategies.
參考書目 Reference Books
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
Cavusgil, S. Tamer., Knight, Gary., Riesenberger, John R. (2012). International Business: The New Realities.2e.
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Final Exam Final Exam |
30 | |
Case Study (team work) and Assignments Case Study (team work) and Assignments |
30 | |
participation participation |
40 |
授課大綱 Course Plan
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5923
- 學分 Credit: 0-3
-
上課時間 Course Time:Friday/2,3,4[M612]
-
授課教師 Teacher:張國雄
-
修課班級 Class:國貿碩1
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