本課程嚐試回答15個經營策略的基本問題。重點包括企業如何調適外在環境變化、強化組織能力、洞察顧客價值、確立差異化優勢等。This course tastes the basic questions of 15 business strategies. The focus includes how enterprises adapt to external environmental changes, strengthen organizational capabilities, insight into customer value, and establish differentiation advantages.
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。
This course analyzes the theory of business strategies and world trends through the theme explanation and the latest representative texts. The biggest feature of this course is to integrate rich corporate cases with international viewpoints, combine innovative and social integration, master and look forward to the essence of business strategies. Based on the development of Taiwan's industry has gone through the era of processing, export and OEM, and is entering a diversified but uncertain amount. This course focuses on exploring the corporate business strategy course under the trend of globalization, and thinking about the competitive relationships and possible ways out between Taiwanese enterprises.
課堂劉仁傑教授自編講義
搭配文獻閱讀：
1. Mintzberg, H. et al., Strategy Safari: The complete guide through the wilds of strategic management,1988, ch1.
2. Collis, David and Cynthia A. Montgomery (1995), "Competing on Resources: Strategy in the 1990s," Harvard Business Review, 73 (July-August), pp.118-128.
3. Wassmer, U., & Dussauge, P. (2012), Network resource stocks and flows: how do alliance portfolios affect the value of new alliance formations? Strategic Management Journal, 33(7), 871-883.
4. 《改造企業－再生策略的藍本》(楊幼蘭譯, Hammer & Champy 原著,1994,牛頓)
5. Oliver, C., ‘Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views,’ Strategic Management Journal, Vol. 18, Issue 9, 1997, pp.697-713.
6. Itami H. and T. Numagami, “Dynamic interaction between strategy and technology,” Strategic Management Journal, Vol. 18, Issue 9, 1992, pp.119-135.
7. 《世界工廠大移轉》(劉仁傑、陳國民，2014，大寫)
8. Liu R.-J. And M.-L. Lin, “The Business System Strategy of GORE-TEX,” The Proceedings of the IFSAM 12th World Congress, Tokyo, Sep. 2-4, 2014.
9. Jeffrey H. Dyer, Dong Sung Cho, Wujin Chu, ‘Strategic Supplier Segmentation,’ California Management Review, Vol.40, No.2, Winter 1998, pp.57-77.
10.Fixson, S. K. and Park, J. –K., “The Power of Integrality: Linkages between Product Architecture, Innovation, and Industry Structure,” Research Policy, Vol. 37, No. 8, 2008, pp.1296-1316.
Professor Liu Renjie’s self-editored lecture in class
Read with text:
1. Mintzberg, H. et al., Strategy Safari: The complete guide through the wilds of strategic management,1988, ch1.
2. Collis, David and Cynthia A. Montgomery (1995), "Competing on Resources: Strategy in the 1990s," Harvard Business Review, 73 (July-August), pp.118-128.
3. Wassmer, U., & Dussauge, P. (2012), Network resource stocks and flows: how do alliance portfolios affect the value of new alliance formations? Strategic Management Journal, 33(7), 871-883.
4. "The Blue Book of Regeneration Strategy for Enterprise Transformation" (Yang Youlan, original work by Hammer & Champy, 1994, Niu Ding)
5. Oliver, C., ‘Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views,’ Strategic Management Journal, Vol. 18, Issue 9, 1997, pp.697-713.
6. Itami H. and T. Numagami, “Dynamic interaction between strategy and technology,” Strategic Management Journal, Vol. 18, Issue 9, 1992, pp.119-135.
7. "The Great Transformation of World Factory" (Liu Renjie and Chen Guomin, 2014, written by)
8. Liu R.-J. And M.-L. Lin, “The Business System Strategy of GORE-TEX,” The Proceedings of the IFSAM 12th World Congress, Tokyo, Sep. 2-4, 2014.
9. Jeffrey H. Dyer, Dong Sung Cho, Wujin Chu, ‘Strategic Supplier Segmentation,’ California Management Review, Vol.40, No.2, Winter 1998, pp.57-77.
10.Fixson, S. K. and Park, J. –K., “The Power of Integrality: Linkages between Product Architecture, Innovation, and Industry Structure,” Research Policy, Vol. 37, No. 8, 2008, pp.1296-1316.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 口頭報告(含最終書面繳交)口頭報告(含最終書面繳交) Oral report (including final written submission) |
50 | |
| 期末考期末考 Final exam |
30 | |
| 平時成績平時成績 Regular achievements |
20 |
