本課程嚐試回答15個經營策略的基本問題。重點包括企業如何調適外在環境變化、強化組織能力、洞察顧客價值、確立差異化優勢等。This course attempts to answer 15 basic questions about business strategy. The focus includes how companies adapt to changes in the external environment, strengthen organizational capabilities, gain insights into customer value, and establish differentiated advantages.
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。
This course analyzes the theory and world trends of business strategy through topic explanation and discussion of the latest representative literature. The greatest feature of this course is the integration of rich cases from companies with an international outlook, new perspectives on innovation and social context, and mastery of the essence of forward-looking business strategies. Based on the fact that Taiwan's industrial development has gone through the era of processing exports and OEMs and is entering an era of diversity and uncertainty, this course focuses on exploring corporate business strategy issues under the trend of globalization and thinking about the competitive and cooperative relationships among Taiwanese companies and possible solutions.
課堂劉仁傑教授自編講義
搭配文獻閱讀：
1. Mintzberg, H. et al., Strategy Safari: The complete guide through the wilds of strategic management,1988, ch1.
2. Collis, David and Cynthia A. Montgomery (1995), "Competing on Resources: Strategy in the 1990s," Harvard Business Review, 73 (July-August), pp.118-128.
3. Wassmer, U., & Dussauge, P. (2012), Network resource stocks and flows: how do alliance portfolios affect the value of new alliance formations? Strategic Management Journal, 33(7), 871-883.
4. 《改造企業－再生策略的藍本》(楊幼蘭譯, Hammer & Champy 原著,1994,牛頓)
5. Oliver, C., ‘Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views,’ Strategic Management Journal, Vol. 18, Issue 9, 1997, pp.697-713.
6. Itami H. and T. Numagami, “Dynamic interaction between strategy and technology,” Strategic Management Journal, Vol. 18, Issue 9, 1992, pp.119-135.
7. 《世界工廠大移轉》(劉仁傑、陳國民，2014，大寫)
8. Liu R.-J. And M.-L. Lin, “The Business System Strategy of GORE-TEX,” The Proceedings of the IFSAM 12th World Congress, Tokyo, Sep. 2-4, 2014.
9. Jeffrey H. Dyer, Dong Sung Cho, Wujin Chu, ‘Strategic Supplier Segmentation,’ California Management Review, Vol.40, No.2, Winter 1998, pp.57-77.
10.Fixson, S. K. and Park, J. –K., “The Power of Integrality: Linkages between Product Architecture, Innovation, and Industry Structure,” Research Policy, Vol. 37, No. 8, 2008, pp.1296-1316.
Classroom lecture notes compiled by Professor Liu Renjie
Reading with literature:
1. Mintzberg, H. et al., Strategy Safari: The complete guide through the wilds of strategic management,1988, ch1.
2. Collis, David and Cynthia A. Montgomery (1995), "Competing on Resources: Strategy in the 1990s," Harvard Business Review, 73 (July-August), pp.118-128.
3. Wassmer, U., & Dussauge, P. (2012), Network resource stocks and flows: how do alliance portfolios affect the value of new alliance formations? Strategic Management Journal, 33(7), 871-883.
4. "Transforming the Enterprise - A Blueprint for Regenerative Strategies" (translated by Yang Youlan, originally written by Hammer & Champy, 1994, Newton)
5. Oliver, C., ‘Sustainable Competitive Advantage: Combining Institutional and Resource-Based Views,’ Strategic Management Journal, Vol. 18, Issue 9, 1997, pp.697-713.
6. Itami H. and T. Numagami, “Dynamic interaction between strategy and technology,” Strategic Management Journal, Vol. 18, Issue 9, 1992, pp.119-135.
7. "The Great Shift of the World's Factory" (Liu Renjie and Chen Guomin, 2014, capital letters)
8. Liu R.-J. And M.-L. Lin, “The Business System Strategy of GORE-TEX,” The Proceedings of the IFSAM 12th World Congress, Tokyo, Sep. 2-4, 2014.
9. Jeffrey H. Dyer, Dong Sung Cho, Wujin Chu, ‘Strategic Supplier Segmentation,’ California Management Review, Vol.40, No.2, Winter 1998, pp.57-77.
10.Fixson, S. K. and Park, J. –K., “The Power of Integrality: Linkages between Product Architecture, Innovation, and Industry Structure,” Research Policy, Vol. 37, No. 8, 2008, pp.1296-1316 .
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 口頭報告(含最終書面繳交)口頭報告(含最終書面繳交) Oral report (including final written submission) |
50 | |
| 期末考期末考 final exam |
30 | |
| 平時成績平時成績 usual results |
20 |
