1.定義數位內容的範疇及簡介相關的技術領域
2.介紹數位內容與科技的必備基本知識，奠定後續課程學習的基礎。
3.介紹電腦與網路運作的實用知識
4.探討策略領域歷史觀點，與增加策略之新觀點。
5.採用以廠商為中心，價值為基礎之邏輯以求連結不同策略觀點間的重大爭議。
6.專注於討論事業策略(Business)層次，而非總體策略(Corporate)層次。1. Define the scope of digital content and introduce related technical fields
2. Introduce the necessary basic knowledge of digital content and technology and lay the foundation for subsequent course study.
3.Introduce practical knowledge of computer and network operation
4. Discuss historical perspectives in the field of strategy and add new perspectives on strategy.
5. Use vendor-centered, value-based logic to connect major controversies between different strategic perspectives.
6. Focus on discussing the business strategy (Business) level rather than the overall strategy (Corporate) level.
1.定義數位內容的範疇及簡介相關的技術領域
2.介紹數位內容與科技的必備基本知識，奠定後續課程學習的基礎。
3.介紹電腦與網路運作的實用知識
4.探討策略領域歷史觀點，與增加策略之新觀點。
5.採用以廠商為中心，價值為基礎之邏輯以求連結不同策略觀點間的重大爭議。
6.專注於討論事業策略(Business)層次，而非總體策略(Corporate)層次。
1. Define the scope of digital content and introduce related technical fields
2. Introduce the necessary basic knowledge of digital content and technology and lay the foundation for subsequent course study.
3.Introduce practical knowledge of computer and network operation
4. Discuss historical perspectives in the field of strategy and add new perspectives on strategy.
5. Use vendor-centered, value-based logic to connect major controversies between different strategic perspectives.
6. Focus on discussing the business strategy (Business) level rather than the overall strategy (Corporate) level.
經營策略與企業宏景(Ghemawat/ Strategy and the Business Landscape 1/e),作/譯者：傅冶天、林修葳、李亦秦,2002年1版，華泰文化。
Ghemawat/ Strategy and the Business Landscape 1/e, author/translator: Fu Yetian, Lin Xiuwei, Li Yiqin, 2002 1st edition, Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 class participation |
50 | |
| 期中考期中考 midterm exam |
15 | |
| 期末考期末考 final exam |
20 | |
| 期末報告期末報告 Final report |
15 |
