1.定義數位內容的範疇及簡介相關的技術領域
2.介紹數位內容與科技的必備基本知識，奠定後續課程學習的基礎。
3.介紹電腦與網路運作的實用知識
4.探討策略領域歷史觀點，與增加策略之新觀點。
5.採用以廠商為中心，價值為基礎之邏輯以求連結不同策略觀點間的重大爭議。
6.專注於討論事業策略(Business)層次，而非總體策略(Corporate)層次。1. Define the scope and introduction of the relevant technical fields of digital content
2. Introduce the essential basic knowledge of digital content and technology, and lay the foundation for continuous course learning.
3. Introduction to practical knowledge of computer and network operation
4. Explore historical perspectives in the strategic domain and add new perspectives in strategies.
5. Adopt manufacturer-centered and value-based logic to connect major disputes between different strategic views.
6. Focus on discussing business strategies, not overall strategies (Corporate) levels.
1.定義數位內容的範疇及簡介相關的技術領域
2.介紹數位內容與科技的必備基本知識，奠定後續課程學習的基礎。
3.介紹電腦與網路運作的實用知識
4.探討策略領域歷史觀點，與增加策略之新觀點。
5.採用以廠商為中心，價值為基礎之邏輯以求連結不同策略觀點間的重大爭議。
6.專注於討論事業策略(Business)層次，而非總體策略(Corporate)層次。
1. Define the scope and introduction of the relevant technical fields of digital content
2. Introduce the essential basic knowledge of digital content and technology, and lay the foundation for continuous course learning.
3. Introduction to practical knowledge of computer and network operation
4. Explore historical perspectives in the strategic domain and add new perspectives in strategies.
5. Adopt manufacturer-centered and value-based logic to connect major disputes between different strategic views.
6. Focus on discussing business strategies, not overall strategies (Corporate) levels.
經營策略與企業宏景(Ghemawat/ Strategy and the Business Landscape 1/e),作/譯者：傅冶天、林修葳、李亦秦,2002年1版，華泰文化。
Business strategy and the Business Landscape 1/e, authored by: Fu Yetian, Lin Xiuwei, Li Yiqin, 2002 edition 1, Huatai Culture.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 課堂參與課堂參與 Class Participation |
50 | |
| 期中考期中考 Midterm exam |
15 | |
| 期末考期末考 Final exam |
20 | |
| 期末報告期末報告 Final report |
15 |
