本課程透過主題解說及代表性補充文獻探討之方式，解析經營策略的內涵、理論與潮流。本課程主要重點包括探討學習企業發展過程調適內外環境的基本原理、洞察如何透過顧客價值確立差異化競爭優勢、檢視全球三個新興策略模式，最後並從管理實務暨台灣產業發展脈絡，進行總結與展望。This course analyzes the connotation, theory and trend of business strategy through topic explanation and discussion of representative supplementary literature. The main focus of this course includes exploring the basic principles of adjusting the internal and external environment in the learning process of enterprise development, gaining insight into how to establish differentiated competitive advantages through customer value, examining three emerging strategic models around the world, and finally summarizing and analyzing from the perspective of management practice and Taiwan's industrial development context. Outlook.
本課程透過主題解說及最新代表文獻探討之方式，解析經營策略的理論與世界潮流。融合具國際觀的企業豐富案例，結合創新性和社會脈絡的全新觀點，掌握和前瞻經營策略的本質，為本課程最大特色。基於台灣產業發展已經走過加工出口、代工時代，正進入多元而不確定的紀元，本課程重點在探討全球化趨勢下的企業經營策略課題，思考台灣企業間的競合關係與可能出路。
This course analyzes the theory and world trends of business strategy through topic explanation and discussion of the latest representative literature. The greatest feature of this course is the integration of rich cases from companies with an international outlook, new perspectives on innovation and social context, and mastery of the essence of forward-looking business strategies. Based on the fact that Taiwan's industrial development has gone through the era of processing exports and OEMs and is entering an era of diversity and uncertainty, this course focuses on exploring corporate business strategy issues under the trend of globalization and thinking about the competitive and cooperative relationships among Taiwanese companies and possible solutions.
課堂講義、搭配文獻閱讀
Class handouts and literature reading
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
30 | |
| 期末考期末考 final exam |
40 | |
| 口頭或書面報告口頭或書面報告 Oral or written report |
20 | |
| 平時成績平時成績 usual results |
10 |
