本課程以畜產系高年級為教學對象，為學年課程。希望已具備對禽畜生理、飼養、營養、繁殖、育種及畜產品加工等專業知識之同學，能將其綜合而成為經營一連貫性的畜牧事業。主要內容包括近年來畜牧產業新知，推行政策(CAS、產銷履歷、有機畜產品)，各種估測經營規模之指標、畜禽生產管理指標、牧場規劃與財務管控，畜產原物料收購與產品銷售通路、品質與銷售管理，以及畜牧產業自動化、動物用藥與疫病防治(人畜獸共同傳染病、天敵、生物恐怕攻擊)等。 This course is targeted at senior students in the Department of Animal Husbandry and is an academic year course. It is hoped that students who already have professional knowledge on livestock physiology, feeding, nutrition, reproduction, breeding and livestock product processing can integrate them into a coherent livestock business. The main contents include new knowledge of the livestock industry in recent years, promotion policies (CAS, production and sales history, organic livestock products), various indicators for estimating business scale, livestock and poultry production management indicators, pasture planning and financial control, livestock raw material acquisition and product sales channels , quality and sales management, as well as livestock industry automation, animal medication and disease prevention and control (common infectious diseases between humans and animals, natural enemies, biological attacks), etc.
1.周繼發。2009。畜產經營學講義(上)。東海大學畜產與生物科技學系。
2.阮喜文。2004。畜產經營學。中興大學動物科學系。
3.Kotler, P.(作者)，梁基岩(譯)。1997。行銷學要義。曉園出版社， 台北市。
4.Williams, C. 2003. Management, 2nd ed. Thomson Learning, South-Western.
1. Zhou Jifa. 2009. Lecture notes on livestock management (Part 1). Department of Animal Husbandry and Biotechnology, Tunghai University.
2. Ruan Xiwen. 2004. Livestock management. Department of Animal Science, National Chung Hsing University.
3.Kotler, P. (Author), Liang Jiyan (Translator). 1997. Essentials of Marketing. Xiaoyuan Publishing House, Taipei City.
4.Williams, C. 2003. Management, 2nd ed. Thomson Learning, South-Western.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 期中考期中考 midterm exam |
45 | |
| 期末考期末考 final exam |
45 | |
| 平時考、問答及出席狀況平時考、問答及出席狀況 Regular exams, Q&A and attendance status |
10 |
