運用個體經濟理論，探討真實世界中私人、公共、及機構所面對的決策問題，從個體經濟理論中，擷取出一些能夠幫助決策者選定方向、有效率地配置組織的既有資源、並有效率地處理策略問題。Use the theory of individual economics to explore the decision-making problems faced by private, public, and institutions in the real world. From the theory of individual economics, we extract some information that can help decision-makers choose directions, efficiently allocate existing resources of the organization, and have Handle strategic issues efficiently.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學，則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念，由需求面、廠商生產面，延伸討論到市場訂價等相關策略。
Economics deals primarily with the most efficient allocation of scarce resources. Managerial economics assists decision makers (managers) to efficiently allocate scarce resources, plan corporate strategies, and implement effective strategies. This course mainly uses the concepts of economics, from the demand side and the manufacturer's production side, to extend the discussion to market pricing and other related strategies.
James R. McGuigan, R. Charles Moyer, Frederick, H., 2011,Economics for managers, The Cengage Learning
主要參考書:
1.方博亮、林祖嘉合著，2013，管理經濟學，智勝文化出版社。
2. Mansfield, E., 2003, Managerial Economics - Theory, Applications,and Cases, 2nd ed., W. W. Norton & Company.
James R. McGuigan, R. Charles Moyer, Frederick, H., 2011,Economics for managers, The Cengage Learning
Main reference books:
1. Co-authored by Fang Boliang and Lin Zujia, 2013, Managerial Economics, Zhisheng Culture Publishing House.
2. Mansfield, E., 2003, Managerial Economics - Theory, Applications, and Cases, 2nd ed., W. W. Norton & Company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| ParticipationParticipation participation |
30 | |
| Mid_examMid_exam mid_exam |
15 | |
| Final_examFinal_exam final_exam |
15 | |
| PresentationPresentation presentation |
40 |
