運用個體經濟理論，探討真實世界中私人、公共、及機構所面對的決策問題，從個體經濟理論中，擷取出一些能夠幫助決策者選定方向、有效率地配置組織的既有資源、並有效率地處理策略問題。Use individual economics to explore the decision problems faced by private, public, and institutions in the real world, and extract some existing resources that can help decision makers choose directions, efficiently allocate organizations, and effectively deal with strategic problems from individual economics.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學，則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念，由需求面、廠商生產面，延伸討論到市場訂價等相關策略。
Economics mainly deals with the problem of the most efficient configuration of scarce resources. Management economics helps decision makers (managers) effectively allocate scarce resources, plan corporate strategies, and execute effective strategies. This course mainly focuses on the concept of economics, from the demand side and the manufacturer's production side to discuss related strategies such as market ordering.
James R. McGuigan, R. Charles Moyer, Frederick, H., 2011,Economics for managers, The Cengage Learning
主要參考書:
1.方博亮、林祖嘉合著，2013，管理經濟學，智勝文化出版社。
2. Mansfield, E., 2003, Managerial Economics - Theory, Applications,and Cases, 2nd ed., W. W. Norton & Company.
James R. McGuigan, R. Charles Moyer, Frederick, H., 2011,Economics for managers, The Cengage Learning
Main reference book:
1. Co-authored by Fang Boliang and Lin Zujia, 2013, Management Economics, Zhisheng Culture Press.
2. Mansfield, E., 2003, Managerial Economics - Theory, Applications, and Cases, 2nd ed., W. W. Norton & Company.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| ParticipationParticipation Participation |
30 | |
| Mid_examMid_exam Mid_exam |
15 | |
| Final_examFinal_exam Final_exam |
15 | |
| PresentationPresentation Presentation |
40 |
