本課程為跨領域的課程,以經濟學的觀念理解管理的問題。將以公司的運作和管理為分析的重點。This course is an interdisciplinary course that uses economic concepts to understand management issues. The analysis will focus on the company's operations and management.
經濟學主要在處理稀少資源進行最有效配置的問題。而管理經濟學,則在協助決策者(管理者)有效率的配置稀少資源、規劃企業策略、以及執行有效的策略。本課程主要以經濟學的概念,由需求面、廠商生產面,延伸討論到市場訂價等相關策略。
Economics deals primarily with the most efficient allocation of scarce resources. Managerial economics assists decision makers (managers) to efficiently allocate scarce resources, plan corporate strategies, and implement effective strategies. This course mainly uses the concepts of economics, from the demand side and the manufacturer's production side, to extend the discussion to market pricing and other related strategies.
羅台雄:現代管理經濟學,2007,三版。台北:雙葉圖書公司。
教師整理之個案分析講義。
Luo Taixiong: Modern Managerial Economics, 2007, third edition. Taipei: Shuangye Book Company.
Case analysis handouts compiled by teachers.
評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
---|---|---|
期中考期中考 midterm exam |
40 | |
期末考期末考 final exam |
40 | |
臨時考(放映紀錄片時)及做臨時考(放映紀錄片時)及做 Ad-hoc test (during documentary screening) and do |
20 |