1. To familiarize students with the basic concepts and practices of marketing management.
2. To enhance students’ capability and opportunity securing a quality job in marketing related fields.
3. To improve students’ English communication ability.1. To familiarize students with the basic concepts and practices of marketing management.
2. To enhance students’ capability and opportunity secure a quality job in marketing related fields.
3. To improve students’ English communication ability.
介紹行銷管理之概念，分析行銷機會;並指導同學如何擬定行銷計畫及策略，主要內容介紹行銷與行銷管理之基本概念、分析行銷機會、市場區隔技術與如何選擇目標市場、行銷策略的設計、行銷方案規劃、行銷組織、執行、控制。
Introduce the concept of marketing management and analyze marketing opportunities; and guide students how to determine marketing plans and strategies. The main content introduces the basic concepts of marketing and marketing management, analyzes marketing opportunities, market partition technology and how to choose target markets, marketing strategy design, marketing plan planning, marketing organization, execution, and control.
To be determined.
To be determined.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| Midterm ExamMidterm Exam Midterm Exam |
30 | |
| Final ExamFinal Exam Final Exam |
40 | |
| Attendance/participationAttendance/participation Attendance/participation |
30 |
