To enhance language competence, in-depth understanding of basic concept of Global Management, develop students’ research capabilities for advanced marketing studies and strengthen critical thinking skills in modern business environment.To enhance language competence, in-depth understanding of basic concept of Global Management, develop students’ research capabilities for advanced marketing studies and strengthening critical thinking skills in modern business environment.
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入，海外市場的當地行銷管理，與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple national markets. Global marketing management includes three tasks: overseas market entry, local marketing management of overseas markets, and global marketing management.
Selected current research papers/ articles from Journals/periodicals will be used in teaching, presentations and class discussions
Cases published by Harvard Business School
Selected articles from:
Journal of Marketing
Journal of Marketing Research
International Journal of marketing Research
Journal of International Marketing
Journal of international Business Studies
Journal of Marketing Theories and Practice
Additional reading materials will be added as warranted
Selected current research papers/ articles from Journals/periodicals will be used in teaching, presentations and class discussions
Cases published by Harvard Business School
Selected articles from:
Journal of Marketing
Journal of Marketing Research
International Journal of Marketing Research
Journal of International Marketing
Journal of international Business Studies
Journal of Marketing Theories and Practice
Additional reading materials will be added as warranted
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