5890 - 國際行銷管理 英授 Taught in English
International Marketing Management
教育目標 Course Target
1. Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2. To develop skill in using a variety of analytical frameworks for making decision in international marketing
3. Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4. Apply the consumer behavior theories covered in the course to devise effective solutions in enhancing international marketing performance in the global business environment.
1. Describe the relevance of consumer behavior to the entire international marketing process, the nature and stages of consumers’ decision making and the factors influencing consumers’ choice.
2. To develop skill in using a variety of analytical frameworks for making decision in international marketing
3. Explain the impact of global effect on the development of international marketing strategies including marketing communication, segmentation and target marketing.
4. Apply the consumer behavior theories covered in the course to design effective solutions in enhancing international marketing performance in the global business environment.
課程概述 Course Description
全球行銷管理係指協調與整合跨越多重國家市場的行銷活動。全球行銷管理包括海外市場進入,海外市場的當地行銷管理,與全球行銷管理等三項任務。
Global marketing management refers to the coordination and integration of marketing activities across multiple national markets. Global marketing management includes three tasks: overseas market entry, local marketing management of overseas markets, and global marketing management.
參考書目 Reference Books
To be Distributed
To be Distributed
評分方式 Grading
評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
---|---|---|
Mid-term test Mid-term test |
20 | |
Final Exam Final Exam |
30 | |
Group Project Group Project |
35 | |
Marketing Research Marketing Research |
15 |
授課大綱 Course Plan
點擊下方連結查看詳細授課大綱
Click the link below to view the detailed course plan
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時間地點 Time & Room |
學分 Credits |
操作 Actions |
---|---|---|---|---|---|
選修-1332
|
企管系2 莊旻潔 | 三/6,7,8[M228] | 0-3 | 詳細資訊 Details | |
必選-5885
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國貿碩1,2 陳慧聰 | 一/6,7,8[M611] | 0-3 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5890
- 學分 Credit: 0-3
-
上課時間 Course Time:Thursday/6,7,8[M612]
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授課教師 Teacher:尹?雅
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修課班級 Class:國貿碩1,2
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選課備註 Memo:英語授課
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