碩士在職專班（EMBA） 的「企業研究方法」課程中，設計與一般碩士班會有些差異，因為學員多半是具備管理或專業背景的在職人士，課程更強調 理論與實務的結合。EMBA 的「企業研究方法」課程更偏向 「如何用研究方法解決企業問題」，而不只是純學術訓練。它既是論文的基礎，也是管理者在職場上進行策略分析的工具。課程主要目的：(1)強化決策支援能力：讓學員能運用研究方法分析企業問題，支援策略制定。(2)培養實務研究思維：將管理經驗轉化為研究問題，並以科學方法驗證。(3)提升跨領域整合能力：結合財務、行銷、人力資源、策略等領域的研究方法。(4)促進學術與產業交流：能閱讀並批判性分析最新管理研究，並應用於企業案例。(5)論文與專案研究準備：為 EMBA 的論文或專案研究提供方法論基礎。不動產班與周末班企業研究方法課程，三位授課教師依據研究主題分工，張國雄老師負責不動產與組織行為相關領域，黃延聰老師負責策略與行銷相關領域，吳金山老師負責電子商務與消費者行為相關領域。內容都包括：A. 論文寫作導論 、B. 質性分析方法、C. 量化分析方法 D. 論文統整課程。在課堂上課舉例說明時，會以該領域相關之企業個案、研究主題、相關文獻，來教導「如何用研究方法解決企業問題」，課程強調 理論與實務的結合。

In the "Enterprise Research Methods" course of the Executive Master's Program (EMBA), the design is somewhat different from that of the general master's degree course, because most of the students are working people with management or professional backgrounds, and the course emphasizes the combination of theory and practice. The "Corporate Research Methods" course of the EMBA is more focused on "how to use research methods to solve corporate problems" rather than just purely academic training. It is both the basis for the thesis and a tool for managers to conduct strategic analysis in the workplace. The main purpose of the course: (1) Strengthen decision-making support capabilities: enable students to use research methods to analyze corporate problems and support strategy formulation. (2) Cultivate practical research thinking: transform management experience into research questions and verify them with scientific methods. (3) Improve cross-field integration capabilities: combine research methods in finance, marketing, human resources, strategy and other fields. (4) Promote academic and industrial exchanges: be able to read and critically analyze the latest management research and apply it to corporate cases. (5) Thesis and project research preparation: Provide methodological basis for EMBA thesis or project research. For the real estate class and weekend class corporate research methods courses, the three teachers divide the work according to the research theme. Teacher Zhang Guoxiong is responsible for the fields related to real estate and organizational behavior, teacher Huang Yancong is responsible for the fields related to strategy and marketing, and teacher Wu Jinshan is responsible for the fields related to e-commerce and consumer behavior. The contents include: A. Introduction to thesis writing, B. Qualitative analysis methods, C. Quantitative analysis methods, D. Integrated thesis course. When giving examples in class, corporate cases, research topics, and related literature related to the field will be used to teach "how to use research methods to solve corporate problems." The course emphasizes the combination of theory and practice.

本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。

This course is a basic course on research methods. The purpose of the course is to equip graduate students with the basic concepts, knowledge and skills for conducting research in the field of business management. Therefore, the goal of the course is to enable students to:
1. Establish the basic concepts of enterprise research.
2. Be familiar with corporate research procedures.
3. Understand the design of various studies.
4. Learn measurement methods, questionnaire design and sampling.
5. Introduction to qualitative research methods and various quantitative analysis methods.
This course will use teacher lectures, research paper discussions, computer-based internships, and research reports to cultivate the basic concepts, knowledge, and skills of research methods in the students, so that they can have the basic ability to read papers in the field of business management, and lay the foundation for research in the field of business management.

由授課教師提供上課講義。

Class handouts are provided by the instructor.