培養企業管理者運用科學研究方法分析與解決實務問題的能力，學習研究設計、資料蒐集與分析技巧，並透過個案研究與實證研究方法，提升決策品質與管理洞察力，作為企業策略制定及碩士論文研究的重要基礎。

Cultivate the ability of business managers to analyze and solve practical problems using scientific research methods, learn research design, data collection and analysis skills, and improve decision-making quality and management insights through case studies and empirical research methods, which serve as an important basis for corporate strategy formulation and master's thesis research.

本課程是研究方法的基礎課程，課程目的是要讓研究所學生具備進行企業管理領域研究的基本觀念、知識及技能。因此課程目標在讓修課同學能夠：
1. 建立企業研究之基本概念。
2. 熟悉企業研究之程序。
3. 瞭解各種研究之設計。
4. 學會衡量方法、問卷設計及抽樣。
5. 簡介質化研究方法及各種數量分析方法。
本課程將利用教師課程講授、研究論文研討、上機實習、及進行研究報告等方法，培養修課同學研究方法的基本觀念、知識及技能，以便有基本的能力閱讀企業管理領域的論文，並奠定進行企業管理領域研究的基礎。

This course is a basic course on research methods. The purpose of the course is to equip graduate students with the basic concepts, knowledge and skills for conducting research in the field of business management. Therefore, the goal of the course is to enable students to:
1. Establish the basic concepts of enterprise research.
2. Be familiar with corporate research procedures.
3. Understand the design of various studies.
4. Learn measurement methods, questionnaire design and sampling.
5. Introduction to qualitative research methods and various quantitative analysis methods.
This course will use teacher lectures, research paper discussions, computer-based internships, and research reports to cultivate the basic concepts, knowledge, and skills of research methods in the students, so that they can have the basic ability to read papers in the field of business management, and lay the foundation for research in the field of business management.

教師自編講義。

Teachers prepare their own handouts.