This course provides a comprehensive introduction to the principles and practices of business management, covering key topics such as organizational behavior, leadership, strategy, human resources, marketing, and financial management. It also incorporates contemporary trends and challenges such as sustainability, digital transformation, AI integration, and diversity & inclusion. Students will engage with both theory and real-world cases, enhancing critical thinking and communication skills while laying a strong foundation for advanced study or career development.

This course provides a comprehensive introduction to the principles and practices of business management, covering key topics such as organizational behavior, leadership, strategy, human resources, marketing, and financial management. It also incorporates contemporary trends and challenges such as sustainability, digital transformation, AI integration, and diversity & inclusion. Students will engage with both theory and real-world cases, enhancing critical thinking and communication skills while laying a strong foundation for advanced study or career development.

本課程旨在引導學生理解企業管理的核心概念與實務操作，涵蓋組織運作、領導、策略、人力資源、市場行銷、財務管理等重要面向，並結合當前企業面臨的挑戰與趨勢，如永續發展、數位轉型、AI應用與多元共融。課程採用理論與實務並行的方式，透過案例教學、討論與分組報告，提升學生的分析、思辨與表達能力，為進一步修習管理相關課程或未來職涯發展奠定基礎。

This course provides a comprehensive introduction to the principles and practices of business management, covering key topics such as organizational behavior, leadership, strategy, human resources, marketing, and financial management. It also incorporates contemporary trends and challenges such as sustainability, digital transformation, AI integration, and diversity & inclusion. Students will engage with both theory and real-world cases, enhancing critical thinking and communication skills while laying a strong foundation for advanced study or career development.

This course aims to guide students to understand the core concepts and practical operations of business management, covering important aspects such as organizational operations, leadership, strategy, human resources, marketing, financial management, etc., and combined with the challenges and trends currently faced by enterprises, such as sustainable development, digital transformation, AI application and diversity and inclusion. The course adopts a parallel approach of theory and practice. Through case teaching, discussion and group reports, students can improve their analysis, thinking and expression skills, laying a foundation for further study of management-related courses or future career development.

This course provides a comprehensive introduction to the principles and practices of business management, covering key topics such as organizational behavior, leadership, strategy, human resources, marketing, and financial management. It also incorporates contemporary trends and challenges such as sustainability, digital transformation, AI integration, and diversity & inclusion. Students will engage with both theory and real-world cases, enhancing critical thinking and communication skills while laying a strong foundation for advanced study or career development.

* 參考書目 | Textbooks & References

(The textbooks & references are just for optional self-study — you’re not required to purchase them. Classes and reviews will mainly follow the lecture slides, which will also serve as the course handouts.)

A. Core Textbook:
Robbins, S. P., & Coulter, M. (2023). Management (15th Edition). Pearson.

B. Recommended Readings:
* Harvard Business Review (HBR, English or Traditional Chinese)
* Christensen, C. M. (2016). The Innovator’s Dilemma. Harvard Business Review Press
* Kotler, P., & Keller, K. L. (2021). Marketing Management (15th Edition). Pearson

* Textbooks & References

(The textbooks & references are just for optional self-study — you’re not required to purchase them. Classes and reviews will mainly follow the lecture slides, which will also serve as the course handouts.)

A. Core Textbook:
Robbins, S. P., & Coulter, M. (2023). Management (15th Edition). Pearson.

B. Recommended Readings:
* Harvard Business Review (HBR, English or Traditional Chinese)
* Christensen, C. M. (2016). The Innovator’s Dilemma. Harvard Business Review Press
* Kotler, P., & Keller, K. L. (2021). Marketing Management (15th Edition). Pearson