5928 - 策略管理
Strategic Management
教育目標 Course Target
(1) 讓學生熟習各階層的策略如何形成、執行與控制三大相關領域的理論與實務知識。
(2) 透過個案作業的演練與互動式教學的進行,期望學生能成為一有效的策略規劃者與執行者。
(1) To familiarize students with theoretical and practical knowledge in the three related fields of how strategies at various levels are formed, executed and controlled.
(2) Through casework exercises and interactive teaching, students are expected to become effective strategic planners and executors.
課程概述 Course Description
策略管理為企業管理領域的高階整合性課程,是經營者決定經營什麼事業,事業如何經營,才能獲利、成長或存活的一門高階課程。課程內容涵蓋策略形成,策略執行與策略控制三部分。
Strategic management is a high-level integrated course in the field of business management. It is an advanced course for managers to decide what business to run and how to run the business in order to profit, grow or survive. The course content covers three parts: strategy formation, strategy execution and strategy control.
參考書目 Reference Books
教科書:
1. Charles W. L. Hill & Gareth R. Jones(2024),Strategic Management Theory,14th edition,Houghton Mifflin
2.7大市場力量-商業策略的基礎2022
參考書:
1. 企業策略與競爭分析,張保隆、陳瑋玲譯,滄海圖書。
2. 策略管理理論與實務,楊千著。
3. 企業策略,許士軍 等譯,培生集團。
4. MBA最新核心課程-工商管理(上,下),讀品文化。
5. 動態競爭策略探微,陳明哲著,智勝文化
6. 執行力 Larry Bossidy & Ram Charan,李明譯,天下文化。
7. 策略管理新論 司徒達賢著 智勝圖書。
8. 策略九說-策略本質的思考 吳思華著 臉譜文化。
9. 競爭策略 波特著 天下文化。
10.競爭優勢(上,下) 波特著 天下文化。
11.4+2:成功方程式 尼汀•諾瑞亞著 天下文化。
12.國家競爭優勢(上,下) 波特著 天下文化。
13.競爭論 波特著 天下文化。
14.平衡計分卡 Robert S. Kaplan & David P. Norton著 臉譜文化。
15.競爭大未來 Gray Hamal著 智庫文化。
16.啟動革命 Gray Hamal著 天下文化。
17.企業策略-哈佛商業評論 普哈拉等著 天下文化。
18.公司治理 薩門 等著 天下文化。
19.策略巡禮 亨利明茲伯格 等著 商周出版。
20.創新者的解答 克雷頓.克里斯汀生著 天下文化。
21.創新的兩難 克雷頓.克里斯汀生著 商周出版。
22.年度策略規畫及預算實作指引,黎守明編輯,蓋登氏編輯委員會
23.藍海策略 金偉燦等著 天下文化。
24.科技創業聖經 夏恩著 台灣培生教育。
25.策略智典Tim Hindle著 貝塔語言。
26.如何做好創新管理 理察•盧克著 天下文化。
27.全球舞台大未來 大前研一著 培生集團。
28.動態競爭策略 George S. Day, David J. Reibstein,李璞良 譯,商周出版
29.新商業模式的思考,大前研一,平安叢書。
30.複雜問題的策略思考與分析,大寫出版。
參考論文、期刊、報章雜誌:
1. 工商時報 經營知識版及商業週刊
2. 國內各大學所出版之管理評論(有關策略管理部分之文章)
3. EMBA世界經理文摘 每期國外期刊雜誌文章之翻譯,各期雜誌內容可查閱EMBA網站:www.emba.com.tw。
4. STRATEGIC MANAGEMENT JOURNAL。
5. Harvard Business Review。
Textbook:
1. Charles W. L. Hill & Gareth R. Jones(2024), Strategic Management Theory, 14th edition, Houghton Mifflin
2.7 Major Market Forces - The Basis of Business Strategy 2022
Reference books:
1. Corporate Strategy and Competition Analysis, translated by Zhang Baolong and Chen Weiling, Canghai Books.
2. Strategic Management Theory and Practice, by Yang Qian.
3. Corporate Strategy, translated by Xu Shijun and others, Pearson Group.
4. MBA's latest core courses - Business Administration (Part 1, Part 2), Reading Culture.
5. An exploration of dynamic competitive strategies, by Chen Mingzhe, Outsmarting Culture
6. Execution Larry Bossidy & Ram Charan, translated by Li Ming, Tianxia Culture.
7. New Theory of Strategic Management, written by Situ Daxian, Zhisheng Books.
8. Nine Strategies - Thoughts on the Nature of Strategy, written by Wu Sihua, Facebook Culture.
9. Competitive Strategy Porter’s World Culture.
10. Competitive advantage (top, bottom) Porter’s World Culture.
11.4+2: The Formula for Success by Nitin Nooriya World Culture.
12. National Competitive Advantage (Part 1, Part 2) Porter’s World Culture.
13. Theory of Competition, Porter’s World Culture.
14. Balanced Scorecard by Robert S. Kaplan & David P. Norton Facebook Culture.
15. Competing for the Big Future by Gray Hamal Think Tank Culture.
16. Start a Revolution by Gray Hamal Tianxia Culture.
17. Corporate Strategy-Harvard Business Review Pujara Waiting World Culture.
18.Corporate Governance Samen Waiting World Culture.
19. Strategy Tour Henry Mintzberg is waiting to be published by Shang Zhou.
20. The Innovator’s Answer Clayton. Christine is born with world culture.
21. The Dilemma of Innovation Clayton. Written by Christine and published by Shangzhou.
22. Annual Strategic Planning and Budget Implementation Guidelines, edited by Lai Shouming, Gaydon Editorial Board
23. Blue Ocean Strategy Jin Weican is waiting for Tianxia Culture.
24. Technology Entrepreneurship Bible, written by Xia En, Pearson Education, Taiwan.
25. Strategy Book Tim Hindle, Beta Language.
26. How to do a good job in innovation management, Richard Luke’s World Culture.
27. Big Future on the Global Stage, by Kenichi Ohmae, Pearson Group.
28. Dynamic Competitive Strategy George S. Day, David J. Reibstein, translated by Li Puliang, Shangzhou Publishing House
29. Thoughts on new business models, Kenichi Ohmae, Ping An Series.
30. Strategic thinking and analysis of complex issues, published by Capital.
Reference papers, journals, newspapers and magazines:
1. Business Times Business Knowledge Edition and Business Weekly
2. Management reviews published by domestic universities (articles related to strategic management)
3. EMBA World Manager Digest is the translation of articles in each issue of foreign journals and magazines. The content of each issue of the magazine can be found on the EMBA website: www.emba.com.tw.
4. STRATEGIC MANAGEMENT JOURNAL.
5. Harvard Business Review.
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
讀書心得報告 Reading experience report |
20 | |
|
期中考 midterm exam |
40 | |
|
期末報告 Final report |
40 |
授課大綱 Course Plan
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相似課程 Related Courses
| 課程代碼 Course Code |
課程名稱 Course Name |
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時間地點 Time & Room |
學分 Credits |
操作 Actions |
|---|---|---|---|---|---|
|
必修-6083
|
高階經管班1,2 曾俊堯/黃開義/吳立偉 | 六/8,9,10[M243] | 0-3 | 詳細資訊 Details |
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 5928
- 學分 Credit: 0-3
-
上課時間 Course Time:Thursday/2,3,4[M612]
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授課教師 Teacher:李明煌
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修課班級 Class:國貿碩2
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選課備註 Memo:核心必修課程,限本系15人選課,外系同學請至系辦公室人工加選。
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