1. 學習當代最新的餐旅策略管理議題與知識。
2. 培養科學化策略管理與分析的能力。
3. 運用策略管理知能與開拓競爭力。

1. Learn the latest contemporary hotel and hospitality strategic management issues and knowledge.
2. Cultivate the ability of scientific strategic management and analysis.
3. Use strategies to manage knowledge and develop competitiveness.

Business strategy can be defined as “…the development and deployment of organizational resources to achieve business objectives”. The academic discipline of strategic management investigates the way in which organizational strategies are developed and then implemented. The purpose of this investigation is two-fold; first, to understand why strategies succeed (or fail), and secondly, to use this knowledge to prescribe better ways of formulating and implementing new strategies.

Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversation. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including stock broking, merchant banking, management consulting, and corporate finance. This aim of this course is to give you the tools needed to analyze situations and think strategically.For this course, certainly we will discuss and explore more how strategy applied in Hospitality Business Management.

The expected outcome for students as following:

To understand the way in which organizational strategies are developed and implemented.
To understand why strategies succeed or fail.
To prescribe better ways of formulating and implementing new strategies in Hospitality business.

Business strategy can be defined as “…the development and deployment of organizational resources to achieve business objectives”. The academic discipline of strategic management investigates the way in which organizational strategies are developed and then implemented. The purpose of this investigation is two-fold; first, to understand why strategies succeed (or fail), and secondly, to use this knowledge to prescribe better ways of formulating and implementing new strategies.

Over the years, the field of strategic management has had a major influence on corporate behavior. Terms such as cash cow, sustainable competitive advantage and core competence are frequently raised in day-to-day business conversation. In fact, the ability to apply strategic analysis to practical business problems has become a valuable skill in many occupations, including stock broking, merchant banking, management consulting, and corporate finance. This aim of this course is to give you the tools needed to analyze situations and think strategically. For this course, certainly we will discuss and explore more how strategy applied in Hospitality Business Management.

The expected outcome for students as following:

To understand the way in which organizational strategies are developed and implemented.
To understand why strategies succeed or fail.
To prescribe better ways of formulating and implementing new strategies in Hospitality business.

1. Harrisn, Jeffrey S. and Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, John Wiley & Sons, Inc. New Jersey.
2. Nykiel, Ronald A. Hospitality Management Strategies, Pearson Prentice Hall, New Jersey.
3. Cetron, Demicco, and Davies. Hospitality 2015: The Future of Hospitality and Travel, The American Hotel & Lodging Educational Institute , Lansing Michigan.
4. 黃純德編譯(2008) 。 餐旅管理策略。 台北：桂魯有限公司出版。
5. 吳思華 (2000) 。策略九說：策略思考的本質 。台北：臉譜出版：城邦文化發行。

1. Harrisn, Jeffrey S. and Enz, Cathy A. (2010). Hospitality Strategic Management: Concepts and Cases, John Wiley & Sons, Inc. New Jersey.
2. Nykiel, Ronald A. Hospitality Management Strategies, Pearson Prentice Hall, New Jersey.
3. Cetron, Demicco, and Davies. Hospitality 2015: The Future of Hospitality and Travel, The American Hotel & Lodging Educational Institute, Lansing Michigan.
4. Compiled by Huang Chunde (2008). Hospitality Management Strategies. Taipei: Published by Guilu Co., Ltd.
5. Wu, S. H. (2000). Strategy Nine: The Essence of Strategic Thinking. Taipei: Facebook Publishing: City State Culture Publishing.