本課程為學習企業管理知識之重要入門課程之一，內容著重於對企業本質、企業面臨之環境、企業內部各功能之運作以及管理，進行初步之介紹與認識，以做為日後專業五管修習之基礎。本課程目的是要讓初次學習企業的學生，對企業的運作與管理具有一個概括性的認識。具體而言，是要讓學生能夠：
1. 建立企業管理的基本概念
2. 認識企業的本質與責任
3. 瞭解企業的外部環境及其對企業之影響
4. 認識企業內部功能運作與管理
5. 認識全球化、創新創業…等重要當代管理課題
6. 培養觀察與分析企業活動的能力

This course is one of the important introductory courses for learning business management knowledge. The content focuses on a preliminary introduction and understanding of the nature of an enterprise, the environment it faces, and the operation and management of various internal functions of the enterprise, so as to serve as the basis for future professional five-management training. The purpose of this course is to give students who are learning about business for the first time a general understanding of business operations and management. Specifically, it is to enable students to:
1. Establish basic concepts of business management
2. Understand the nature and responsibilities of an enterprise
3. Understand the external environment of the enterprise and its impact on the enterprise
4. Understand the internal functional operation and management of the enterprise
5. Understand important contemporary management issues such as globalization, innovation and entrepreneurship...
6. Cultivate the ability to observe and analyze corporate activities

企業概論是指針對現代企業的本質、企業面臨的環境、企業內部各功能的運作、以及企業組織的管理，進行廣泛性的介紹。本課程目的是要讓初次學習企業的學生，對企業的運作與管理具有一個概括性的認識。具體而言，是要讓學生能夠：
1.建立企業管理的基本概念。
2.認識企業的本質與責任。
3.瞭解企業的外部環境及其對企業之影響。
4.認識企業內部功能運作與管理。
5.培養觀察與分析企業活動的能力。
本課將以教師課堂講授、實例討論、與企業報告等方式，達到上述目標。希望修課同學對企業產生一個概括性的認識，做為往後學習企業內各功能活動管理專業知識與技能的基礎。

Introduction to Enterprise refers to a broad introduction to the nature of modern enterprises, the environment that enterprises face, the operation of various functions within enterprises, and the management of enterprise organizations. The purpose of this course is to give students who are learning about business for the first time a general understanding of business operations and management. Specifically, it is to enable students to:
1. Establish basic concepts of business management.
2. Understand the nature and responsibilities of the enterprise.
3. Understand the external environment of the enterprise and its impact on the enterprise.
4. Understand the internal functional operation and management of the enterprise.
5. Cultivate the ability to observe and analyze corporate activities.
This course will achieve the above goals through classroom lectures, case discussions, and corporate reports. It is hoped that students taking this course will have a general understanding of the enterprise as a basis for learning professional knowledge and skills in the management of various functional activities within the enterprise in the future.

Ebert, R. J. & Griffin, R. W. (2023). Business Essentials (13th). Pearson Edition: New Jersey. (華泰書局代理)

Ebert, R. J. & Griffin, R. W. (2023). Business Essentials (13th). Pearson Edition: New Jersey. (Agent by Huatai Book Company)