6762 - 食品產業數位行銷策略
Food Industry Digital Marketing Strategies
教育目標 Course Target
透過學習本課程,學習行銷的基本概念.架構及內涵,更進而應用數位行銷的各種工具,應用在食品產業的實際行銷業務擴展的實際有效的策略,包含網路行銷,社群行銷及電子商務四流及網站的規劃及執行,透過上課教學,個案分析,參訪,以達學用合一的目標.
Through learning this course, we learn the basic concepts of marketing, structure and connotation, and further apply various tools of digital marketing, and practical and effective strategies for the expansion of the actual marketing business in food industry, including online marketing, community marketing, e-commerce fourth-stream and website planning and execution, through course teaching, case analysis, and visits, in order to achieve the goal of integrating learning.
參考書目 Reference Books
1.網路行銷 鑾斌.陳苡任 和著 滄海圖書
1. Online marketing by Jairbin Chen Yiren and He, Yang Hai Book
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
平常成績 Normal achievements |
40 | 到課及平常學習態度及互動 |
|
期中報告 Midterm Report |
30 | 選定食品產業主題撰寫數位行銷策略其中報告書及簡報 |
|
期末報告 Final report |
30 | 選定食品產業主題撰寫數位行銷策略其末報告書及簡報 |
授課大綱 Course Plan
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相似課程 Related Courses
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課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6762
- 學分 Credit: 0-2
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上課時間 Course Time:Thursday/6,7[AG121]
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授課教師 Teacher:蔡宏毅
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修課班級 Class:食科系3,4,碩1,2
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選課備註 Memo:大三、四可上修
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