6757 - 食品產業分析與經營管理實務講座
Speech on Food Industrial Analysis and Management
教育目標 Course Target
1.公司簡介: 起緣、文化、理念、主要產品種類
2.行銷或全球佈局策略說明
3.產品特色或特殊競爭力說明
4.具有競爭力之關鍵技術說明: 如產品品質與安全維護策略、配方技術、生產技術、生產關鍵設備、策略連盟、行銷手法…
5.Case Study :
6.其他: 如公司經營、管理、行銷、投資、個人生涯特殊轉捩點經驗分享等.藉由學術演講，使同學了解產業與市場相關經營管理、研發、生產、行銷相關做法
1. Company profile: origin, culture, philosophy, main product categories
2. Marketing or global layout strategy description
3. Description of product features or special competitiveness
4. Description of key competitive technologies: such as product quality and safety maintenance strategies, formula technology, production technology, key production equipment, strategic alliances, marketing techniques...
5.Case Study:
6. Others: Such as company operation, management, marketing, investment, special turning point experience sharing in personal career, etc. Through academic lectures, students can understand industry and market-related business management, R&D, production, and marketing related practices.
參考書目 Reference Books
無
without
評分方式 Grading
| 評分項目 Grading Method |
配分比例 Percentage |
說明 Description |
|---|---|---|
|
心得報告 Experience report |
72 | |
|
主持、接待及準備事宜 Hosting, reception and preparation matters |
10 | |
|
口頭報告 Oral report |
18 |
授課大綱 Course Plan
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相似課程 Related Courses
無相似課程 No related courses found
課程資訊 Course Information
基本資料 Basic Information
- 課程代碼 Course Code: 6757
- 學分 Credit: 0-2
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上課時間 Course Time:Thursday/3,4[AG121]
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授課教師 Teacher:劉佳怡
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修課班級 Class:食科系4,碩1,2
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選課備註 Memo:大四可上修
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