1.公司簡介: 起緣、文化、理念、主要產品種類
2.行銷或全球佈局策略說明
3.產品特色或特殊競爭力說明
4.具有競爭力之關鍵技術說明: 如產品品質與安全維護策略、配方技術、生產技術、生產關鍵設備、策略連盟、行銷手法…
5.Case Study :
6.其他: 如公司經營、管理、行銷、投資、個人生涯特殊轉捩點經驗分享等.藉由學術演講，使同學了解產業與市場相關經營管理、研發、生產、行銷相關做法1. Company profile: starting, culture, concept, main product types
2. Explanation of marketing or global planning strategies
3. Description of product features or special competition
4. Key technologies with competitive strength: such as product quality and safety maintenance strategies, formula technology, production technology, production key equipment, strategic alliances, marketing techniques...
5.Case Study:
6. Others: such as company management, management, marketing, investment, experience sharing of special turning points in personal life, etc. Through academic lectures, students can understand the related practices of industry-market-related business management, research and development, production, and marketing.
無
without
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 心得報告心得報告 Experience report |
72 | |
| 主持、接待及準備事宜主持、接待及準備事宜 Hosting, reception and preparation matters |
10 | |
| 口頭報告口頭報告 Oral Report |
18 |
