透過課程中講述與討論，課後的資料搜尋與閱讀，逐步淬鍊出該組創新議題與方向。課程設計包含「市場分析」、「產品創新」、「食品安全」、「生產製程與設備規劃」及「產品營銷分析」五部分。首先，透由市場分析訓練，開啟同學資料判讀、市場需求預測等技巧。其次，則結合「新產品開發」觀點與技巧，訓練同學新產品開發的構想、加工流程設計，以及規劃生產製程等技能。最後，確認新產品之開發方向與市場概念後，則進行產品定位、價格、通路、促銷策略，以及財務評估等營銷分析的整體性應用學習。簡言之，食品創新實務主要是訓練學生統整過去所學的基礎 及專業知識，瞭解當代消費市場的產品趨勢及商業模式，嘗試開發新的產品、技術創新或新創行銷模式，期能學用合一，強化職場競爭力。Through discussion and discussion during the course, search and read after the course, gradually quench the innovative topics and directions of the group. The course design includes five parts: "market analysis", "product innovation", "food safety", "product process and equipment planning" and "product marketing analysis". First, through market analysis and training, we will learn skills such as data reading and market demand prediction. Secondly, combine the "new product development" perspectives and skills, train students to learn new product development concepts, processing process design, and planning production process. Finally, after confirming the development direction and market concept of new products, overall application learning is carried out for product positioning, price, channels, promotion strategies, and financial evaluation. In short, food innovation practice is mainly to train students to organize the basics and professional knowledge they have learned in the past, understand the product trends and business models of the contemporary consumer market, try to develop new products, technical innovation or new marketing models, and learn Use unity to strengthen the competitive field.
1.Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup. John Wiley & Sons.
比爾．奧萊特(2018) 麻省理工MIT黃金創業課：做對24步驟，系統性打造成功企業，商業周刊出版社。
2.The Design of Things to Come, raig M. Vogel，Jonathan Cagan，Peter Boatwright, ISBN 0-131-86082-8
新產品開發流程管理︰以市場為驅動 [加]羅伯特‧G‧庫珀
1.Aulet, B. (2013). Disciplined entrepreneurship: 24 steps to a successful startup. John Wiley & Sons.
Bill. Olyte (2018) MIT Gold Entrepreneurship Course: 24 steps to work together, systematically create a successful enterprise, Business Weekly Press.
2.The Design of Things to Come, raig M. Vogel, Jonathan Cagan, Peter Boatwright, ISBN 0-131-86082-8
New product development process management: market driven [Germany] Robert G‧Kupper
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席出席 Attend |
10 | |
| 課程參與課程參與 Course Participation |
20 | |
| 實作進度報告實作進度報告 Make progress reports |
35 | |
| 期末上台報告期末上台報告 Report on the stage at the end of the period |
35 |
