本課程著重於培養學生具備跨域思考、合作和解決問題的能力，透過訓練讓學生在企業永續發展領域有承擔任務的準備。課程進行分為三個階段，首先以社會永續趨勢的社會團結經濟組織著手，透過趨勢和議題講授，引導學生關注社會團結經濟組織的特性和營運難題；其次針對行銷策略能力進行培訓，針對發現的議題引導學生如何包裝，並同時傳授實用的新媒體應用，讓學生具備議題行銷與數位行銷的實戰能力；最終本課程將以設計思考進行議題企劃，引導學生跨科系分組實作，進一步完成社會團結經濟組織企劃專案的撰寫，希冀學生透過此培訓能從中獲得社會永續思考與完整的組織能力。
This course focuses on cultivating students to have the ability to think across the domain, cooperate and solve problems, and through training, students have the preparation for undertaking tasks in the field of sustainable enterprise development. The course is divided into three stages. First, it starts with a social group economic organization with a continuous social trend. Through trends and discussion topics, it guides students to pay attention to the characteristics and operational difficulties of the social group economic organization; secondly, it trains marketing strategy capabilities, guides students to package the discovered issues, and teaches students how to use them at the same time. Media application allows students to have the ability to combat topic marketing and digital marketing; in the end, this course will conduct topic planning through design thinking, guide students to cross-departmental division of departments, and further complete the writing of social group economic organization planning projects. We hope that students can gain social continuous thinking and complete organizational capabilities through this training.
1 李元恕編譯，2014，《行銷學》(Marketing: An Introduction, 11ed) (by Gary Armstrong, Philip Kotler)，台北：華泰文化。
2 林俊宏譯，2016，《我們是誰？大數據下的人類行為觀察》（Christian Rudder原著），臺北：馬可孛羅。
3 楊理然譯，2019，《民主式經濟的誕生：終結經濟榨取，解構勞資框架，創造繁榮永續的共好新生活》（The Making of a Democratic Economy: How to Build Prosperity for the Many, Not the Few）（Marjorie Kelly, Ted Howard原著），台北：遠流。
4 陳怡樺、陳郁玲著，2024，《合作社不是福利社：18家合作社的在地實踐與創新力量》，台北：商周。
1 Edited by Li Yuanshu, 2014, Marketing: An Introduction (11ed) (by Gary Armstrong, Philip Kotler), Taipei: Huatai Culture.
2 Lin Junhong translated, 2016, "Who are we? "Online Christian Rudder" (original work by Christian Rudder), Taipei: Makoboro.
3 Yang Liran, 2019, "The Making of a Democratic Economy: How to Build Prosperity for the Many, Not the Few (Original by Marjorie Kelly, Ted Howard), Taipei: Far.
4 by Chen Yifeng and Chen Yuling, 2024, "Cooperatives are not welfare clubs: the local implementation and innovative power of 18 cooperatives", Taipei: Shang and Zhou dynasties.
| 評分項目 Grading Method | 配分比例 Grading percentage | 說明 Description |
|---|---|---|
| 出席與課堂參與出席與課堂參與 Attendance and class meetings |
10 | 個人分數 |
| 分組討論重點與心得 分組討論重點與心得 Sub-group discussion highlights and experiences |
20 | 2次，團體分數 |
| 課堂分組報告課堂分組報告 Classroom sub-group report |
30 | 團體分數 |
| 期末分組報告期末分組報告 Final division report |
40 | 給社企存參的行銷企劃書（團體分數）。 |
