本課程著重於培養學生具備跨域思考、合作和解決問題的能力，透過訓練讓學生在企業永續發展領域有承擔任務的準備。課程進行分為三個階段，首先以社會永續趨勢的社會團結經濟組織著手，透過趨勢和議題講授，引導學生關注社會團結經濟組織的特性和營運難題；其次針對行銷策略能力進行培訓，針對發現的議題引導學生如何包裝，並同時傳授實用的新媒體應用，讓學生具備議題行銷與數位行銷的實戰能力；最終本課程將以設計思考進行議題企劃，引導學生跨科系分組實作，進一步完成社會團結經濟組織企劃專案的撰寫，希冀學生透過此培訓能從中獲得社會永續思考與完整的組織能力。

This course focuses on cultivating students' abilities in cross-domain thinking, cooperation and problem-solving, and through training prepares students to take on tasks in the field of corporate sustainable development. The course is divided into three stages. First, it starts with social solidarity economic organizations that are a trend in social sustainability. Through teaching on trends and issues, students are guided to pay attention to the characteristics and operational problems of social solidarity economic organizations. Secondly, training is provided on marketing strategy capabilities, and students are guided on how to package the identified issues, and at the same time, practical new methods are taught. Media application enables students to have practical abilities in issue marketing and digital marketing; in the end, this course will use design thinking to conduct issue planning, guide students to implement in cross-department groups, and further complete the writing of social solidarity economic organization planning projects. It is hoped that students can acquire social sustainability thinking and complete organizational capabilities through this training.

1 李元恕編譯，2014，《行銷學》(Marketing: An Introduction, 11ed) (by Gary Armstrong, Philip Kotler)，台北：華泰文化。

2 林俊宏譯，2016，《我們是誰？大數據下的人類行為觀察》（Christian Rudder原著），臺北：馬可孛羅。

3 楊理然譯，2019，《民主式經濟的誕生：終結經濟榨取，解構勞資框架，創造繁榮永續的共好新生活》（The Making of a Democratic Economy: How to Build Prosperity for the Many, Not the Few）（Marjorie Kelly, Ted Howard原著），台北：遠流。

4 陳怡樺、陳郁玲著，2024，《合作社不是福利社：18家合作社的在地實踐與創新力量》，台北：商周。

1 Compiled by Li Yuanshu, 2014, Marketing: An Introduction, 11ed (by Gary Armstrong, Philip Kotler), Taipei: Huatai Culture.

2 Translated by Lin Junhong, 2016, "Who Are We?" Observation of Human Behavior under Big Data" (original work by Christian Rudder), Taipei: Marco Polo.

3 Translated by Yang Liran, 2019, "The Making of a Democratic Economy: How to Build Prosperity for the Many, Not the Few" (original work by Marjorie Kelly, Ted Howard), Taipei: Yuanliu.

4 Chen Yihua and Chen Yuling, 2024, "Cooperatives are Not Welfare Cooperatives: Local Practice and Innovation Power of 18 Cooperatives", Taipei: Shangzhou.